Remote US Brand Marketing Lead – Growth & Partnerships

FUNDAY™ Natural Sweets; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Sweet treats allowance

FUN-Days

Birthday half day

Job summary

FUNDAY™ Natural Sweets is hiring a Brand Marketing Manager to build and lead the US marketing effort. You will own the US calendar, manage budgets, and drive campaigns, product launches, and collaborations with brands, creators, and agencies.

You will partner with Melbourne teams, manage agencies and vendors, and bring the Australia-based brand to American candy lovers across retail, social, PR, sampling, and events. A strong background in CPG marketing and US retail is essential.

Qualifications

• 4–7 years of brand marketing experience in CPG, food, or snacking.
• Experience with major US retailers is a big plus.
• Ambitious, hungry self-starter with hands-on marketing skills.

Responsibilities

• Own US marketing plan and calendar, adapt global strategy for US.
• Identify where to invest and which consumer segments to target.
• Lead US brand partnerships and collaborations with partners and creators.

Skills

Brand marketing

CPG marketing

Retail partnerships

Budget management

Campaign planning

Tools

Marketing analytics tools

Job description

FUNDAY™ Natural Sweets is hiring a Brand Marketing Manager to build and lead the US marketing effort. You will own the US calendar, manage budgets, and drive campaigns, product launches, and collaborations with brands, creators, and agencies.

You will partner with Melbourne teams, manage agencies and vendors, and bring the Australia-based brand to American candy lovers across retail, social, PR, sampling, and events. A strong background in CPG marketing and US retail is essential.