Marketing Lead: US Growth, Brand & 7-Figure Budget + Equity

GS2 | B Corp™; Los Angeles (CA); Presencial; USD 150.000 - 210.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Dental coverage

Vision coverage

401(k)

Unlimited vacation

Parental leave

Employee discounts on e-Bikes

Descripción de la vacante

Upway is hiring a Marketing Lead to own the US regional growth strategy, oversee a 7-figure budget, and drive full-funnel marketing across brand, performance, partnerships, CRM, content, and offline activations. The role is on-site in the US with responsibilities spanning strategy, execution, and team leadership.

The ideal candidate has 7–10+ years of marketing experience in D2C/e-commerce, a proven track record as a Marketing Lead, and a strong ability to build marketing playbooks and teams in

Formación

• 7–10+ years of marketing experience in D2C, e-commerce, or two-sided marketplaces.
• Proven track record as a Marketing Lead capable of switching between performance analytics and creative brand building.
• Experience building marketing playbooks and teams from the ground up in fast-growth environments.

Responsabilidades

• Own the US Marketing Strategy: build and execute the 360° regional marketing roadmap.
• Lead & mentor a high-performing local team of marketers and agencies.
• Drive growth by partnering with global performance teams to scale acquisition and test new levers.
• Build brand equity through PR, social media, influencer partnerships, and events.
• Data-led execution balancing budget strategy with hands-on campaign delivery.

Conocimientos

Marketing leadership

Budget management

Brand building

Performance analytics

Team building

Descripción del empleo

Upway is hiring a Marketing Lead to own the US regional growth strategy, oversee a 7-figure budget, and drive full-funnel marketing across brand, performance, partnerships, CRM, content, and offline activations. The role is on-site in the US with responsibilities spanning strategy, execution, and team leadership.

The ideal candidate has 7–10+ years of marketing experience in D2C/e-commerce, a proven track record as a Marketing Lead, and a strong ability to build marketing playbooks and teams in