Remote TVAD Growth Strategist

Tinuiti; United States; Remote; USD 85,000 - 95,000; Full time

Benefits offered by this job

Unlimited PTO

Fully remote environment

Healthcare: Medical, Dental, Vision

401k match up to 4%

Wellness programs

Job summary

Tinuiti, the largest independent full-funnel marketing agency in the U.S., is seeking a TVAD Strategist to plan and optimize full‑funnel TV, video, audio, and display programs to grow new customers, revenue, and LTV while keeping efficiency on track. You’ll translate data and Bliss Point insights into clear decisions, run practical innovations, and scale what works.

You’ll rely heavily on Bliss Point insights to focus investment where it performs best, and partner closely with Client Leadership,

Qualifications

• 5–7 years of experience managing TV/video/audio/display at scale with end-to-end ownership.
• Familiar with DSPs/ad platforms, verification/IVT, and frequency management.
• Ability to connect media to revenue, CAC, LTV, and incremental reach.
• Strong communication and client-ready storytelling.
• Advanced Excel or Sheets; GA4 knowledge; documentation.

Responsibilities

• Turn business goals into a clear TVAD plan across awareness / consideration / performance (CTV/OTT, online video, digital audio/podcasts, programmatic display, linear) and explain options and trade-offs in plain language.
• Lead day-to-day client strategy and execution; present growth-focused updates and QBRs that connect media to business outcomes (revenue, CAC, LTV, incremental reach).
• Pair strong TVAD craft (audience/data sources, inventory quality, frequency/overlap control, brand safety/attention) with growing multi-channel understanding
• Connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative to amplify growth, teach clients and teams, and codify playbooks.
• Use platform capabilities and optimization responsibly (e.g., DSP goal strategies, pacing, frequency, brand safety/verification); pilot safely, measure, then scale.
• Apply Bliss Point insights to shape budgets and innovations (audience, inventory, formats, frequency strategy); provide structured feedback to improve tools.
• Design valid tests suited to TVAD (geo/lift or holdout where feasible; otherwise powered A/B or time-series), define success thresholds up front, and keep a steady read cadence; forecast expected impact and risk.
• Explain and advocate for Tinuiti’s measurement and attribution framework to both internal and external senior stakeholders.
• Explain model caveats when recommending changes; support the health of data/ops
• Move fast, keep promises, and remove recurring sources of waste (e.g., unmanaged frequency, low-quality inventory, overlap)
• Help your Pod adopt better ways of working.
• Ways of working and values: Greatness attracts greatness; Clients grow, we grow; Culture of ownership: Move fast, cut waste, and own the result end-to-end.

Skills

TV Ad strategy

Data-driven marketing

DSP platforms

Ad verification

Frequency control

Client communication

Tools

GA4

SQL

Excel/Sheets

Job description

Tinuiti, the largest independent full-funnel marketing agency in the U.S., is seeking a TVAD Strategist to plan and optimize full‑funnel TV, video, audio, and display programs to grow new customers, revenue, and LTV while keeping efficiency on track. You’ll translate data and Bliss Point insights into clear decisions, run practical innovations, and scale what works.

You’ll rely heavily on Bliss Point insights to focus investment where it performs best, and partner closely with Client Leadership,