Remote TVAD Strategist: Data‑Driven Growth & Scale

Tinuiti; New York (NY); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Unlimited PTO

Healthcare: Medical, Dental, Vision

Retirement: 4% match

Perks and Wellness

Parental Leave

Learning and Development

Job summary

Tinuiti is seeking a TVAD Strategist to plan and optimize full-funnel TV, video, audio, and display programs that drive new customers, revenue, and LTV while maintaining efficiency. You will translate data and media learnings into actionable decisions and work closely with Client Leadership and channel teams to scale what works.

Ideal candidates have 5–7 years of experience in TV/video/display analytics, strong knowledge of DSPs, GA4, SQL, and a data-driven mindset.

Qualifications

• 5–7 years managing TV/video/audio/display at scale with end-to-end ownership.
• Familiar with DSPs/ad platforms, verification/IVT/viewability, audience/data usage, and frequency management.
• Measurement: Incrementality/lift and basic A/Bs; forecasting; connect media to revenue, CAC, LTV.

Responsibilities

• Lead day-to-day client strategy and execution for TVAD; present growth-focused updates and QBRs.
• Pair TVAD craft with multi-channel understanding; connect TVAD with Search, Social, and CRM.
• Apply Bliss Point insights to shape budgets and innovations; pilot, measure, and scale.
• Forecast impact, define success thresholds, and explain model caveats to stakeholders.

Skills

TV/Video/Display

Media analytics

SQL familiarity

GA4 analytics

DSP platforms

Frequency management

Client communication

Tools

GA4

DSP platforms

Job description

Tinuiti is seeking a TVAD Strategist to plan and optimize full-funnel TV, video, audio, and display programs that drive new customers, revenue, and LTV while maintaining efficiency. You will translate data and media learnings into actionable decisions and work closely with Client Leadership and channel teams to scale what works.

Ideal candidates have 5–7 years of experience in TV/video/display analytics, strong knowledge of DSPs, GA4, SQL, and a data-driven mindset.