Remote TV Growth Marketing Manager

Rocket Money; New York, San Francisco, Washington (NY, CA, District of Columbia); Hybrid; USD 115,000 - 140,000; Full time

Benefits offered by this job

Life Insurance

Long/Short Term Disability

Competitive Pay

401k Matching

Team Member Stock Purchasing Program (

TMSPP

Daily Lunch, Snacks & Coffee(in-office

Commuter benefits(in-office

Job summary

Rocket Money is seeking a results-driven TV media buying lead to execute our Linear and Streaming TV strategy. You will own day-to-day media buying, optimization, pacing, and post-buy analysis to hit CPA, CAC, and ROAS targets while collaborating with cross-functional teams.

In a hyper-growth environment, you will design experiments, translate results into actionable learnings, and partner with Creative, Data, and Vendors to scale performance and refine measurement.

Qualifications

• 4+ years of experience in TV media buying at a high growth consumer company, startup, or agency.
• Strong analytical foundation with fluency in core growth metrics such as CAC, ROAS, LTV to CAC.
• Ability to turn data and experiment results into clear recommendations and action.
• Experience coordinating across internal teams and external partners or agencies.
• A holistic view of the marketing funnel and the role of each channel.

Responsibilities

• Drive TV Channel Performance: Own day-to-day media buying, optimizations, pacing, and post-buy analysis across Linear and Streaming TV, ensuring CPA, CAC, and ROAS targets.
• Optimize Spend For Efficiency and Impact: Identify high-potential pockets, apply repeatable playbooks, and scale winning tactics across networks and publishers.
• Manage Budget and Forecasting: Own weekly pacing and forecasting for TV, monitor spend effectiveness and ROAS, and surface findings with actionable recommendations.
• Analyze and Optimize Relentlessly: Dive deep into campaign performance data to surface insights, identify winning networks, publishers, and formats, and translate learnings into actionable optimizations.
• Design and Run Experiments: Execute a structured testing roadmap for TV, developing clear hypotheses and success criteria for individual tests and translating results into actionable learnings.
• Treat Creative As A Performance Lever: Partner with the Creative team to brief, test, and iterate on TV creative, and turn testing insights into a stronger, higher-performing creative library.
• Manage Agency and Vendor Partners: Work closely with our TV buying and measurement partners to plan, execute, and optimize campaigns, holding them to a high bar.
• Strengthen Measurement: Collaborate with Data, Product, Engineering, and CRM to improve attribution, unlock growth levers, and ensure data quality across campaigns.
• Communicate Performance and Insights: Contribute to regular reporting on TV channel performance, sharing key wins, learnings, and recommendations with leadership and cross-functional stakeholders.
• Improve Systems and Processes: Identify opportunities to streamline workflows, enhance tracking, and build scalable processes as the TV program grows.

Skills

TV media buying

Analytical mindset

Data-driven decisions

Excel proficiency

Looker / analytics tools

Tools

Haus

Job description

Rocket Money is seeking a results-driven TV media buying lead to execute our Linear and Streaming TV strategy. You will own day-to-day media buying, optimization, pacing, and post-buy analysis to hit CPA, CAC, and ROAS targets while collaborating with cross-functional teams.

In a hyper-growth environment, you will design experiments, translate results into actionable learnings, and partner with Creative, Data, and Vendors to scale performance and refine measurement.