Remote Storefront & Conversion Manager

Endurance International Group; United States; À distance; USD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Remote work flexibility

Résumé du poste

Newfold Digital is seeking a Storefront and CRO Manager to own the storefront experience for multiple brands. You will drive conversion, cross sell, and revenue through merchandising, pricing presentation, and upgrade paths across WordPress, AEM, and in-house stacks.

You will collaborate with marketing, design, engineering, analytics and brand teams to align on a unified roadmap, testing discipline and customer experience quality.

Qualifications

• Seven or more years in eCommerce, conversion rate optimization, digital product or web experience roles, ideally across multiple brands or markets.
• A demonstrable track record of moving conversion rate, attach rate or average order value, with the ability to talk through how you did it and what you learned when it did not work.
• A keen eye for good design and a strong understanding of user experience.
• A customer first mindset and the ability to apply design thinking principles.
• Data driven, but able to make a judgement call when the data is thin or the sample is small.
• Strong working knowledge of tracking customer journeys, event and tag setup, and the ability to analyze and act on what you see.
• Hands on experience with Figma and Jira. Both are everyday tools in this role, not occasional ones.
• Comfortable working directly in AEM/WordPress (or have the willingness to learn this). You should be able to make and QA basic content, layout and template updates yourself without waiting in a development queue. Experience with Adobe Experience Manager or a similar enterprise CMS is a strong advantage.
• A working understanding of HTML, CSS and JavaScript. Enough to hold a credible conversation with engineers. You will not be asked to ship production code.
• Experience with analytics and experimentation tooling such as Google Analytics, Hotjar, Optimizely and similar. You will be responsible for driving the right kind of reporting setup required to measure performance in the areas you are responsible for.
• Strong communication, organizational and analytical skills.
• Attention to detail, comfort with multitasking, and a customer service focus.
• Independent thinking, and not being afraid to suggest new ideas.
• Experience working in an agile organization or with cross functional teams.
• Ability to build collaborative relationships with a diverse range of stakeholders.
• Driven by delivery, delivering on time and to a high standard.

Responsabilités

• Own storefront roadmap across Crazy Domains, Vodien, BigRock and the Digipac brands.
• Lead storefront design, pricing, content updates, and merchandising initiatives from idea to live.
• Run a continuous onsite testing program using analytics and user insight, and translate learnings into a prioritized backlog.
• Create PRDs, user stories and acceptance criteria, and collaborate with Design in Figma to define outcomes.
• Manage day-to-day content, layout and campaign updates on our WordPress properties and brief changes to engineering for AEM and in-house stacks.
• Lead storefront redesign and rebranding work across templates, navigation, product and pricing pages, cart and checkout.
• Collaborate with storefront QA and pre-release teams to ensure changes ship as specified.
• Participate in weekly project grooming, sprint planning and release readiness in Jira.
• Continuously measure storefront metrics including conversion rate, engagement, funnel drop-off and load time.

Connaissances

eCommerce

Conversion optimization

UX design

Figma

Jira

WordPress

AEM

HTML/CSS/JS

Analytics tools

Data analysis

Outils

Google Analytics

Hotjar

Optimizely

WordPress

AEM

Description du poste

Newfold Digital is seeking a Storefront and CRO Manager to own the storefront experience for multiple brands. You will drive conversion, cross sell, and revenue through merchandising, pricing presentation, and upgrade paths across WordPress, AEM, and in-house stacks.

You will collaborate with marketing, design, engineering, analytics and brand teams to align on a unified roadmap, testing discipline and customer experience quality.