Remote Social Media Marketing Manager Needed at Halcyon Halcyon

Digitaltidewave; United States; Remote; USD 119,000 - 151,000; Full time

Job summary

A leading cybersecurity company is seeking a Social Media Marketing Manager to enhance brand awareness and growth. This strategic role involves developing social media strategies, crafting compelling content, and engaging with technical audiences. Ideal candidates will possess a mix of creativity and analytical skills, and a strong background in B2B marketing within the cybersecurity realm.

Benefits

Comprehensive healthcare benefits

401k plan with employer contributions

Flexible PTO policy

Parental leave

Generous equity offering

Qualifications

• 4–6 years experience in B2B social media marketing.
• Strong knowledge of LinkedIn and X/Twitter.
• Experience with social media management tools and analytics platforms.

Responsibilities

• Lead social strategy across platforms to engage audiences.
• Create high-impact content and manage audience engagement.
• Track performance metrics and optimize strategies.

Skills

Creativity

Strategic thinking

Written communication

Interpersonal skills

Collaboration

Data-driven decision making

Education

Bachelor's Degree in Marketing or related field

Tools

Hootsuite

Sprout Social

Buffer

Job description

Job role:Social Media Marketing Manager

Company name:Halcyon

Location:Remote, USA

Salary:$119,000 – $151,000 Annually

Read also:Data Architect- Senior Associate| Remote Needed at PwC

About the Job:Halcyon is the industry’s first dedicated, adaptive security platform that combines multiple proprietary advanced prevention engines along with AI models focused specifically on stopping ransomware.
As a remote-native, completely distributed global team, we recognize great talent can exist anywhere. We invite you to apply to a job you’re interested in and we’ll work a plan to meet your needs.

Role Overview

We’re looking for a strategic and creative Social Media Marketing Manager to elevate our voice in the cybersecurity space. In this role, you’ll lead social strategy and execution across platforms to engage technical and executive audiences, amplify thought leadership, promote key initiatives, and support both brand awareness and pipeline growth. You’ll shape how we show up in conversations about security innovation, cyber threats, and industry leadership—while positioning our brand as a trusted voice in the security community.

This is an ideal role for a storyteller who understands B2B social strategy, can speak to technical audiences, and thrives in a fast-moving market.

Responsibilities in this Role

Social Strategy & Planning

• Own and evolve our organic social media strategy across platforms (LinkedIn, X/Twitter, YouTube, Reddit, and others as relevant).
• Build an integrated calendar aligned with product launches, campaigns, events (e.g., RSA, Black Hat), and industry trends.

Content Creation & Management

• Write, curate, and publish high-impact, audience-relevant content including thought leadership, product updates, security alerts, threat commentary, and partner news.
• Collaborate with subject matter experts, product marketing, and content teams to ensure technical accuracy and relevance.

Audience Engagement

• Monitor and engage with CISOs, security analysts, influencers, and media in real-time—elevating our brand in the anti-ransomware conversation.
• Identify and activate employee and executive advocacy opportunities to expand reach and credibility.

Analytics & Optimization

• Track key performance metrics (engagement, followers, traffic, influence on pipeline), report results, and use insights to refine strategy.
• Stay up to date on platform changes, algorithm updates, and cybersecurity trends to adjust tactics proactively.

Paid Social Support

• Partner with demand generation and digital teams to extend reach via paid social campaigns, retargeting, and dark posts.
• Test copy and creative formats to drive lead capture and campaign performance.

Skills and Experiences we welcome

• Familiarity with major industry events (RSA, Black Hat) and security publication cycles.
• Experience working closely with PR, content marketing, and field marketing teams.
• Comfortable in high-growth, high-urgency environments.
• A creative and strategic thinker with excellent written and interpersonal skills.
• Highly collaborative, energetic, and a proactive team player.
• Focused on marketing metrics and continuous learning/improvement.

Required Qualifications/Experience

• 4–6 years of experience in B2B social media marketing, ideally in cybersecurity, enterprise tech, or SaaS.
• Strong knowledge of LinkedIn and X/Twitter for technical and executive engagement; familiarity with YouTube, Reddit, and security community platforms is a plus.
• Excellent writing and editing skills with the ability to translate technical topics into clear, engaging content.
• Experience using social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and analytics platforms.
• Understanding of cybersecurity personas (CISO, SOC, security analysts) and the broader security landscape.
• Proven ability to balance creativity, brand voice, and data-driven decision-making.

Compensation and Benefits

Halcyon offers the following benefits to eligible employees:

• Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents.
• 401k plan with a generous employer contribution.
• Short and long-term disability coverage, basic life and AD&D insurance plans.
• Medical and dependent care FSA options.
• Flexible PTO policy.
• Parental leave.
• Generous equity offering.

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