Product Marketing Manager - Plastics/MedSpa (Remote- US)

Nextech; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

A leading company in healthcare technology is seeking a Product Marketing Manager to shape marketing strategies for their portfolio. This role involves developing messaging, collaborating with teams, and driving demand through effective marketing programs. The ideal candidate will have a strong background in enterprise software marketing and excellent communication skills.

Benefits

Generous annual bonus opportunity

401(k) plan with employer match

Flexible time off policy

10 paid holidays plus 1 floating holiday

Volunteer Time Off

Medical, Dental, and Vision plans

Health Savings Account with employer contribution

100% paid parental leave

Company-paid Life Insurance

Wellness Program with discounts on premiums

Qualifications

• At least 3 years of enterprise software product marketing experience.
• Experience working with a SaaS company.

Responsibilities

• Develop product positioning and messaging for Nextech’s products.
• Collaborate with Product Management to create marketing collateral.
• Monitor competitive intelligence and market trends.

Skills

Written Communication

Presentation Skills

Interpersonal Skills

Management Skills

Education

Bachelor’s degree in business or marketing

Tools

Salesforce.com

Job description

Why join Nextech?

We are a leader in specialty healthcare technology solutions and are committed to hiring and retaining talent. We invest in our employees through competitive pay, a generous bonus structure, excellent healthcare, a comprehensive wellness program, and many other benefits.

If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology, we want to hear from you.

We are an equal opportunity employer committed to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. If you need assistance or accommodations during the application process, please contact [e-mail].

Job Summary

The Product Marketing Manager will shape and execute the marketing strategy for the Nextech portfolio. Responsibilities include crafting messaging and positioning, developing marketing programs to drive demand, and translating technical capabilities into benefits. You will be the expert on client needs and partner with cross-functional teams to build a shared vision.

Essential Functions

1. Develop product positioning and messaging that differentiate Nextech’s products in the market, including educating the commercial team and the market.
2. Develop go-to-market strategies for new product launches and manage their implementation to drive business impact.
3. Become the product expert for your segment, understanding the value and benefits of each product and how they work together; simplify product capabilities into compelling messages and tools.
4. Collaborate with Product Management and other teams to create marketing collateral, website content, campaigns, and more.
5. Monitor competitive intelligence and market trends; conduct analysis on client personas and buying criteria.
6. Contribute to marketing programs that drive demand.
7. Work with Key Opinion Leaders (KOLs) to gather testimonials, case studies, and webinar content.
8. Follow and analyze market trends for optimal product positioning.
9. Perform additional responsibilities as needed.

Minimum Requirements

1. At least 3 years of enterprise software product marketing experience.
2. Experience working with a SaaS company.
3. Bachelor’s degree in business or marketing.
4. Strong written and presentation skills.
5. Excellent interpersonal and management skills to collaborate with colleagues, clients, and third parties.

Preferred Qualifications

1. Technical background with familiarity in Agile and Scrum methodologies.
2. Knowledge of Salesforce.com.
3. Experience in healthcare or health technology is desirable.

Work Environment/Physical Demands

1. Remote work from home.
2. Travel up to 15% for business needs.
3. Work involves significant screen time in front of a computer monitor.

Total Rewards

1. Generous annual bonus opportunity.
2. 401(k) plan with employer match.
3. Flexible time off policy.
4. 10 paid holidays plus 1 floating holiday.
5. Volunteer Time Off.
6. Insurance options including Medical, Dental, and Vision plans.
7. Health Savings Account with employer contribution.
8. Flexible Spending Account.
9. 100% paid parental leave.
10. Company-paid Life Insurance and Short/Long Term Disability Insurance.
11. Wellness Program with discounts on premiums.
12. Employee Assistance Program with free counseling.
13. Discounts on retail, travel, and entertainment.
14. Pet insurance options.