Remote Digital Marketing Manager Needed at Coro

Digitaltidewave; United States; Remote; USD 115,000 - 125,000; Full time

Job summary

An innovative firm is seeking a skilled Digital Marketing Manager to drive performance marketing strategies. This role focuses on optimizing digital and social campaigns, particularly through Account Based Marketing (ABM). The ideal candidate will leverage data insights for audience segmentation and collaborate with creative teams to enhance ad effectiveness. With a robust benefits package and unlimited vacation days, this position offers a unique opportunity to make a significant impact within a forward-thinking organization. If you have a passion for measurable results and a knack for digital marketing, this role is perfect for you.

Benefits

Unlimited vacation days

Sick Days

10 Paid Holidays

Medical insurance

Dental insurance

Vision insurance

401k with company match

Pet insurance

Company paid STD & LTD

HSA with contribution

Qualifications

• 5+ years of experience in performance marketing with a focus on paid digital and social campaigns.
• Extensive experience with Account Based Marketing (ABM) strategies, tools, and execution.

Responsibilities

• Create, manage, and optimize performance-driven digital advertising campaigns.
• Lead the strategy and execution of paid social media campaigns targeting specific accounts.

Skills

Performance Marketing

Account Based Marketing (ABM)

Audience Segmentation

Digital Advertising

A/B Testing

Tools

Google Ads

LinkedIn Ads

Reddit Ads

StackAdapt

Job description

Job role: Digital Marketing Manager

Company name: Coro

Location: Remote, USA

Salary: $115,000 – $125,000 Annually

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About the Job: Coro’s AI-enabled Modular Cybersecurity Platform is the only one in the industry specifically designed to provide Mid-Market customers with scalable and affordable “enterprise-grade” protection for all of their priority threat vectors.

We are looking to expand our marketing team with a highly skilled Performance Marketing Manager. This person will contribute to the strategy, execution, and optimization of our digital and paid social campaigns, with a strong focus on Account Based Marketing (ABM). If you are passionate about driving measurable results through ABM and digital channels, have a talent for audience segmentation, and excel at performance optimization, we want to talk to you!

Responsibilities in this Role:

1. Digital Ads Management: Create, manage, and optimize performance-driven digital advertising campaigns across major ad platforms.
2. Paid Social Management: Lead the strategy and execution of paid social media campaigns on platforms like LinkedIn, X (formerly Twitter), and Reddit, focusing on targeting specific accounts and personas in alignment with our ABM strategy.
3. Collaboration on Ad Creation: Partner with the creative team to collaborate on ABM-ad concepts and visuals, ensuring alignment with audience needs and brand messaging.
4. Audience Creation & Segmentation: Leverage ABM data insights to create and refine audience segments, ensuring campaigns are targeted for maximum impact and relevance.
5. Performance Optimization: Continuously monitor, analyze, and optimize campaign performance through A/B testing, data-driven decisions, and key metrics such as ROI, CTR, and CVR.
6. ABM Execution: Collaborate with sales and marketing teams to execute and optimize ABM campaigns aimed at high-value accounts, tailoring messaging and targeting to specific customer needs.

Qualifications/Experience:

• 5+ years of experience in performance marketing with a focus on paid digital and social campaigns
• Extensive experience with Account Based Marketing (ABM) strategies, tools, and execution
• Expertise in managing campaigns on Google Ads, LinkedIn, and Reddit. StackAdapt and X are a plus.
• Proven experience in audience segmentation, A/B testing, and optimizing for performance metrics
• Ability to collaborate cross-functionally with creative, sales, and product teams
• Demonstrated ability to manage multiple projects and meet deadlines
• Experience in SaaS or cybersecurity marketing is a plus but not required

Job Benefits and How We Work:

• Unlimited vacation days, Sick Days, and 10 Paid Holidays
• Robust benefits package includes medical, dental, vision (80-90% company paid), HSA with contribution, FSA, 401k with company match, company paid STD & LTD, company paid life & AD&D, pet insurance, and Paytient.
• Essential Technology and Marketing
• World-class product

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