Remote Social Media Community Engagement Lead

Macmillan Learning; United States; Remote; USD 64,000 - 68,000; Full time

Job summary

Macmillan Publishers is seeking an Associate Manager of Social Media Community Engagement to lead day-to-day community management and growth for our brands, aligning activity with campaigns and community insights. You will collaborate with content, marketing, and publisher teams to spark conversations around books and authors.

The role emphasizes data-informed strategy, social listening, and creative engagement across platforms, with a focus on building authentic voices and strong reader

Qualifications

• 3–4 years of experience in social media marketing, with hands-on community management experience.
• Proven ability to grow and manage social communities on TikTok and Instagram.
• Ability to develop distinct brand voices across different communities.

Responsibilities

• Lead day-to-day community management across branded social channels.
• Grow communities with engagement, retention, follower growth, and conversion goals.
• Collaborate with content and publisher marketing teams to amplify campaigns.
• Coordinate cross-promotion around major publishing moments and seasonal opportunities.
• Manage content calendars and frontlist support strategies to drive visibility.

Skills

TikTok growth

Instagram growth

Real-time engagement

Brand voice

Tools

Sprinklr

Meltwater

Sprout Social

Hootsuite

AI tools

Job description

Macmillan Publishers is seeking an Associate Manager of Social Media Community Engagement to lead day-to-day community management and growth for our brands, aligning activity with campaigns and community insights. You will collaborate with content, marketing, and publisher teams to spark conversations around books and authors.

The role emphasizes data-informed strategy, social listening, and creative engagement across platforms, with a focus on building authentic voices and strong reader