Remote SEO Specialist - EdTech & Schools (Contract)

Stride, Inc.; Richmond (VA); Remote; USD 23,000 - 36,000; Full time

Job summary

Stride, Inc. is seeking an SEO Specialist contractor to support organic search across multiple K12-powered schools' digital marketing efforts.

This SEO-first role focuses on execution: on-page optimization, content refreshes, and data-backed briefs for priority pages, ensuring families can discover options via organic and AI-driven search. The ideal candidate has 3+ years of hands-on SEO, strong keyword research, and proficiency with SEMrush, Ahrefs, Google Search Console, and Google Analytics.

Qualifications

• Three (3) or more years of hands-on SEO experience, in-house or agency, or equivalent combination of education and experience.
• Strong keyword research and search intent mapping skills.
• Proficiency with SEO tools such as SEMrush or Ahrefs, Google Search Console, and Google Analytics.
• Proven ranking and traffic improvements supported by specific examples.
• Working knowledge of on-page technical elements including indexation, canonicals, internal linking, and structured data.
• Strong written communication skills with the ability to create SEO-optimized content.
• Ability to work independently and within a team.
• Highly organized, detail-oriented, and able to meet deadlines consistently.

Responsibilities

• Conducts keyword research and search intent analysis for assigned pages and topics.
• Performs on-page optimization including title tags, meta descriptions, headers, body content, and internal linking.
• Executes content refreshes on priority pages based on ranking and traffic data.
• Applies local SEO best practices to individual school location pages and geographic targeting.
• Flags technical issues such as indexation, canonicals, and crawl errors for the internal team to resolve.
• Builds data-backed content briefs with target keywords, intent, and structure.
• Reviews and optimizes content from writers before publication.
• Follows established SEO guidelines and templates across the subdomain network.
• Provides monthly performance updates on optimized and refreshed pages including rankings, traffic, and engagement.

Skills

SEO strategy

Keyword research

Content optimization

Data analysis

Independent work

Tools

SEMrush

Ahrefs

Google Search Console

Google Analytics

Job description

Stride, Inc. is seeking an SEO Specialist contractor to support organic search across multiple K12-powered schools' digital marketing efforts.

This SEO-first role focuses on execution: on-page optimization, content refreshes, and data-backed briefs for priority pages, ensuring families can discover options via organic and AI-driven search. The ideal candidate has 3+ years of hands-on SEO, strong keyword research, and proficiency with SEMrush, Ahrefs, Google Search Console, and Google Analytics.