Remote SEO Specialist (Contract) for EdTech Schools

Stride, Inc.; Lansing (MI); Remote; USD 23,000 - 35,000; Full time

Job summary

Stride, Inc. is seeking an SEO Specialist contractor to support organic search across multiple K12-powered schools' digital marketing efforts.

This SEO-first role emphasizes execution: on-page optimization, content refreshes, and data-driven briefs for priority pages, boosting rankings and traffic.

You will review content, apply local SEO practices, and collaborate with writers and analysts to deliver timely, well-structured results.

Qualifications

• Three or more years of hands-on SEO experience in-house or agency.
• Strong keyword research and search intent mapping skills.
• Proficiency with SEO tools such as SEMrush or Ahrefs, Google Search Console, and Google Analytics.
• Proven ranking and traffic improvements with specific examples.
• Knowledge of on-page technical elements including indexation, canonicals, internal linking, and structured data.
• Excellent written communication and analytical skills.

Responsibilities

• Conducts keyword research and search intent analysis for assigned pages and topics.
• Performs on-page optimization including title tags, meta descriptions, headers, body content, and internal linking.
• Executes content refreshes on priority pages based on ranking and traffic data.
• Applies local SEO best practices to individual school location pages and geographic targeting.
• Flags technical issues such as indexation, canonicals, and crawl errors for the internal team to resolve.
• Builds data-backed content briefs with target keywords, intent, and structure.
• Reviews and optimizes content from writers before publication.
• Follows established SEO guidelines and templates across the subdomain network.
• Provides monthly performance updates on optimized and refreshed pages including rankings, traffic, and engagement.
• Ensures thorough, timely, and accurate communications.

Skills

Keyword research

Search intent mapping

On-page optimization

Content briefing

Analytics

Independent work

Tools

SEMrush

Ahrefs

Google Search Console

Google Analytics

Job description

Stride, Inc. is seeking an SEO Specialist contractor to support organic search across multiple K12-powered schools' digital marketing efforts.

This SEO-first role emphasizes execution: on-page optimization, content refreshes, and data-driven briefs for priority pages, boosting rankings and traffic.

You will review content, apply local SEO practices, and collaborate with writers and analysts to deliver timely, well-structured results.