Remote Senior Web Marketing & AI Discoverability Lead

Mosaec; Northern (KY); Remote; USD 122,000 - 149,000; Full time

Benefits offered by this job

401K match

Healthcare

Paid Parental Leave

Employee Stock Purchase Program

Calm App

Tuition Assistance

Pet Insurance

Job summary

Amwell is seeking a Senior Web Marketing Manager to own and optimize Amwell's four web properties: SilverCloud, business.amwell.com, patients.amwell.com, and LiveHealthOnline. You will drive performance, conversion, and governance, coordinating with Engineering and Design to deliver high‑quality outcomes.

The role requires strong technical SEO, GEO and AI‑answer discovery, and the ability to defend web metrics with analytics.

Qualifications

• 7+ years in web, digital marketing, or growth with direct ownership of a web estate.
• Track record of moving a conversion measure on owned properties.
• Technical SEO depth, and demonstrated engagement with GEO and AI-answer discoverability.
• Experience directing engineering delivery without owning the engineering resource.
• Web compliance and tracking governance experience, including consent management.
• Analytics fluency sufficient to defend what the web numbers claim.
• The ability to hold a roadmap across competing stakeholder demands from multiple pillars.

Responsibilities

• Own the four web properties—performance, conversion, and delivery.
• Web compliance and governance, including cookie consent and tracking governance.
• GEO and AI-answer discoverability across the properties, alongside conventional search performance.
• Definition and sequencing of website build and development work delivered by Engineering.
• Coordination with the separate Design team on visual work for the estate.
• The web roadmap and the case for what it returns.
• Delivery of the web roadmap against plan and impact on demand and engagement funnels.

Skills

Web marketing

Growth ownership

Technical SEO

Analytics fluency

Stakeholder management

Job description

Amwell is seeking a Senior Web Marketing Manager to own and optimize Amwell's four web properties: SilverCloud, business.amwell.com, patients.amwell.com, and LiveHealthOnline. You will drive performance, conversion, and governance, coordinating with Engineering and Design to deliver high‑quality outcomes.

The role requires strong technical SEO, GEO and AI‑answer discovery, and the ability to defend web metrics with analytics.