Remote Senior Marketing Technology & CDP Lead

Jobgether; New Jersey; Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

Comprehensive medical, vision, and dental insurance

401(k) and Employee Stock Purchase Plan (ESPP)

Flexible Time Off (FTO) and paid holidays

Tuition assistance

Job summary

A leading recruitment partner is looking for a Senior Marketing Technology Specialist to define the strategy for the Customer Data Platform. This remote position involves overseeing data-driven personalization and collaboration with technology and marketing teams. Candidates should have extensive experience in data strategy and marketing technology, including knowledge of privacy regulations. The role includes excellent benefits such as comprehensive insurance and flexible time off, making it an attractive opportunity for skilled professionals in the field.

Qualifications

• 10+ years’ experience in data strategy or marketing technology.
• Proven success in customer data unification projects.
• Knowledge of GDPR, CCPA, HIPAA regulations.

Responsibilities

• Define strategic vision for the Customer Data Platform.
• Develop CDP adoption framework aligning with data governance.
• Lead audience strategy for precise targeting across channels.

Skills

Data strategy

Marketing technology

Digital transformation

Stakeholder management

Effective communication

Education

Bachelor’s degree in Marketing, Data Science, or related field

Job description

A leading recruitment partner is looking for a Senior Marketing Technology Specialist to define the strategy for the Customer Data Platform. This remote position involves overseeing data-driven personalization and collaboration with technology and marketing teams. Candidates should have extensive experience in data strategy and marketing technology, including knowledge of privacy regulations. The role includes excellent benefits such as comprehensive insurance and flexible time off, making it an attractive opportunity for skilled professionals in the field.