Remote Senior Product Manager, Data Activation & AdTech

Resonate; Northern (KY); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Remote-first

Open PTO

401(k) match

Office in Reston NY DC

Job summary

Resonate is a leading AI-powered data company delivering insights to marketers through Ignite and DaaS platforms. We seek a product leader who shapes data offerings, pricing, and partnerships across DSPs, SSPs, and identity providers.

You will own the roadmap end-to-end and collaborate with senior leadership to drive revenue growth. You’ll work in a remote-first environment with flexible schedules, partnering with engineering to design scalable data products and activation workflows.

Qualifications

• Syndicated data pricing, packaging, and how vendors are valued.
• Hands-on product management in digital advertising/data ecosystem with end-to-end ownership.
• Experience owning partner integrations from scope to delivery.
• Deep knowledge of AdTech/MarTech landscape from CDPs to DMPs and programmatic workflows.
• Understanding identity resolution concepts and identity provider workflows.
• Ability to partner with Engineering on architecture and integration decisions; data flow reasoning.

Responsibilities

• Shaping how our data offering is structured, packaged, and priced to compete in the market.
• Own Data Activation roadmap end-to-end: business cases, requirements, user stories, acceptance criteria, and Jira ceremonies.
• Productize connections to partners like LiveRamp, The Trade Desk, and Blockgraph; define onboarding playbooks.
• Advise on next-gen API and target-state architecture with Engineering and Product leadership.
• Champion taxonomy changes and activation use cases; implement workflows and monitoring for reliability at scale.
• Serve as product point of contact for Customer Success, Sales, and Solutions Engineering; align roadmap with revenue growth.
• Instrument launches with success criteria and balance roadmap against ad-hoc commercial pressure.

Skills

Data marketplace knowledge

Product management in AdTech

Partner integrations

AdTech/MarTech landscape

Identity resolution concepts

Technical fluency with Engineering

SQL knowledge (bonus)

Job description

Resonate is a leading AI-powered data company delivering insights to marketers through Ignite and DaaS platforms. We seek a product leader who shapes data offerings, pricing, and partnerships across DSPs, SSPs, and identity providers.

You will own the roadmap end-to-end and collaborate with senior leadership to drive revenue growth. You’ll work in a remote-first environment with flexible schedules, partnering with engineering to design scalable data products and activation workflows.