Remote Senior Paid Social Growth Lead

Hilo By Aktiia; United States; Teletrabalho; USD 120 000 - 180 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive compensation

Equity program

Global impact

Resumo da oferta

Hilo by Aktiia is seeking a senior paid social specialist to lead strategy and execution across the US, UK, Germany and other growth markets. You will develop creative hypotheses, brief tests, and landing-page experiments with creative and product teams.

You will own budgets and optimize across Meta, TikTok and other platforms, measuring performance against CAC, revenue and ROI. Health tech or medical devices experience is a plus.

Qualificações

• 5+ years of hands-on paid social experience in an international setting.
• Proven creative strategy with ads that perform.
• A data-driven approach to testing, measurement, and decision-making.
• Experience improving conversion rates and managing campaigns against ROI goals.
• Deep knowledge of Meta Ads Manager and experience with other relevant social platforms.
• Ability to adapt messaging and execution across markets while keeping the brand consistent.
• Clear communication and sound judgment when working with sensitive health topics.
• Nice to have: health tech, medical devices, wearables, or subscription products.

Responsabilidades

• Lead paid social strategy, planning and execution across the US, UK, Germany and other growth markets.
• Develop creative hypotheses based on customer research, market differences and performance data.
• Brief, test and refine ad concepts, messages, formats and landing pages in partnership with creative and product teams.
• Manage campaign budgets, audiences and optimisation across Meta, TikTok and other relevant platforms.
• Identify opportunities to improve the customer journey and conversion rate, from ad click through to purchase.
• Measure performance against acquisition cost, revenue and return on investment and turn findings into clear decisions and next steps.
• Work with clinical, regulatory and legal colleagues to ensure advertising claims and health messaging are accurate and approved.
• Steer agencies and freelancers, set clear priorities and ensure high-quality execution and continuous performance improvement.

Conhecimentos

Paid social

Budget ownership

Creative strategy

Data-driven testing

Meta Ads Manager

Multi-market messaging

Communication

Health messaging

Ferramentas

TikTok Ads

Other platforms

Descrição da oferta de emprego

Hilo by Aktiia is seeking a senior paid social specialist to lead strategy and execution across the US, UK, Germany and other growth markets. You will develop creative hypotheses, brief tests, and landing-page experiments with creative and product teams.

You will own budgets and optimize across Meta, TikTok and other platforms, measuring performance against CAC, revenue and ROI. Health tech or medical devices experience is a plus.