Senior Paid Media Strategist — Scale Big Campaigns (Remote)

ProperExpression, Inc; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

401K

PTO

Annual Retreat

Fully remote work environment

Job summary

ProperExpression, Inc is seeking a Senior Paid Media Strategist for the US market. The role is fully remote, with a focus on owning our largest client accounts and driving provable growth across Google Ads, LinkedIn Ads, Meta Ads, and Bing Ads.

You will run multi-channel campaigns, design testing programs, and ensure tracking integrity. You will collaborate with Account Directors on funnel strategy, messaging, and channel mix, while maintaining compliance with SEC/FINRA constraints.

Qualifications

• Hands-on builder: runs campaigns solo and owns end-to-end execution.
• Data-driven: speaks in CPL, pipeline, CAC and client value.
• Organized under load: manages several large accounts without quality loss.
• Clear communicator: written and spoken with clients and team.
• Driven, self-starting: relentlessly learns new platform features.

Responsibilities

• Own paid media strategy and execution for assigned client accounts, including largest.
• Build, launch, optimize, and scale campaigns on Google Ads, Bing Ads, LinkedIn Ads, and Meta Ads; manage budgets, bids, pacing.
• Run a documented testing program on major accounts and scale winning strategies.
• Own conversion tracking end-to-end so CRM-qualified leads drive optimization.
• Partner with Account Directors on campaign planning, funnel strategy, messaging, segmentation, and channel mix.
• Brief and QA ad creative and copy within SEC/FINRA constraints.
• Build and present reports linking spend to pipeline and revenue; translate findings into next steps.

Skills

Hands-on

Data-driven

Organized under load

Clear communicator

Driven, self-starting

Campaign execution

Big-budget management

Tools

Google Ads

Bing Ads

LinkedIn Ads

Meta Ads

GTM

GA4

Job description

ProperExpression, Inc is seeking a Senior Paid Media Strategist for the US market. The role is fully remote, with a focus on owning our largest client accounts and driving provable growth across Google Ads, LinkedIn Ads, Meta Ads, and Bing Ads.

You will run multi-channel campaigns, design testing programs, and ensure tracking integrity. You will collaborate with Account Directors on funnel strategy, messaging, and channel mix, while maintaining compliance with SEC/FINRA constraints.