Remote Senior Paid Media Strategist

Vision Group; Austin (TX); Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible work arrangements

Three weeks vacation

Paid Fridays off in July & August

401K, Life & ADD Insurance, LTD, EAP,

Medical Bill Saver (Unum)

Free LASIK surgery

Job summary

Vision Group, a leading North American vision correction provider, is seeking a Senior Media Specialist to lead remote paid media initiatives across multiple markets including the U.S. and Canada.

This role focuses on optimizing lead generation, ROI, and cross-channel performance with a strong emphasis on data-driven decision making. The position offers flexible work arrangements and a comprehensive benefits package.

Qualifications

• 5+ years of experience in paid media, performance marketing or digital media buying.
• Experience managing multi-market and U.S. local-market campaigns.
• Experience managing pay-per-performance, affiliate, publisher or third-party lead generation programs.
• Hands-on expertise in Google Ads, Meta and YouTube, with experience across TikTok, Connected TV and programmatic platforms.
• Working knowledge of offline media, including television, radio and out-of-home.

Responsibilities

• Manage and optimize lead generation and direct response campaigns across Search, Meta, YouTube, TikTok, Connected TV, programmatic and other digital channels.
• Manage pay-per-performance campaigns, lead generation partners and third-party lead sources focusing on lead quality and ROI.
• Manage budgets and pacing across channels and local markets to improve CPL, CAC, conversion, revenue and ROI.
• Use performance data to identify opportunities, address underperformance and make investment recommendations.
• Build and execute structured testing across creative, audiences, bidding, messaging and placements.

Skills

Paid media

Performance marketing

Digital media buying

Multi-market campaigns

Analytical mindset

Tools

Google Ads

Meta Ads (Facebook)

YouTube Ads

TikTok Ads

Programmatic platforms

Job description

Vision Group, a leading North American vision correction provider, is seeking a Senior Media Specialist to lead remote paid media initiatives across multiple markets including the U.S. and Canada.

This role focuses on optimizing lead generation, ROI, and cross-channel performance with a strong emphasis on data-driven decision making. The position offers flexible work arrangements and a comprehensive benefits package.