Senior Media Specialist

Vision Group; Philadelphia (Philadelphia County); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

401K

Life and ADD Insurance

Long Term Disability

Employee Assistance Program

Medical Bill Saver (Unum)

Free LASIK

Job summary

Vision Group, a leading vision correction provider with multidisciplinary teams and a flexible work model, is seeking a seasoned Paid Media professional. You will manage end-to-end lead generation campaigns across Search, Meta, YouTube, TikTok and programmatic channels, optimizing ROI and coordinating with cross‑functional teams to scale performance.

Ideal candidates bring 5+ years in paid media, hands-on Google Ads/Meta/YouTube skills, and experience across offline channels, with a data-driven

Qualifications

• 5+ years of experience in paid media, performance marketing or digital media buying.
• Experience managing multi-market and U.S. local-market campaigns.
• Experience managing pay-per-performance, affiliate, publisher or third‑party lead generation programs.
• Hands-on expertise in Google Ads, Meta and YouTube, with experience across TikTok, Connected TV and programmatic platforms.
• Working knowledge of offline media, including television, radio and out‑of‑home.
• Analytical, proactive, commercially minded and focused on measurable growth.

Responsibilities

• You manage and optimize lead generation and direct response campaigns across Search, Meta, YouTube, TikTok, Connected TV, programmatic and other digital channels.
• You manage pay-per-performance campaigns, lead generation partners and third‑party lead sources with a focus on lead quality, conversion and ROI.
• You manage budgets and pacing across channels and local markets to improve CPL, CAC, conversion, revenue and ROI.
• You use performance data to identify opportunities, address underperformance and make clear investment recommendations.
• You build and execute structured testing across creative, audiences, bidding, messaging, placements and landing experiences.
• You leverage automation, AI, first‑party data and lead generation tools to improve targeting, efficiency and scale.
• You support media strategy and planning across U.S. local markets, adapting channel mix and investment based on market opportunity and performance.
• You analyze market‑level results and recommend budget shifts based on lead quality, conversion and business outcomes.
• You contribute to integrated media plans across digital and offline channels.
• You support traditional media planning and buying, including radio, television and out‑of‑home.
• You partner with Media Strategy, Brand, Creative, Website and CRM teams to improve campaign and full‑funnel performance.
• You stay current on evolving media platforms, lead generation technologies, ad tech and performance marketing best practices.

Skills

Paid media

Performance marketing

Digital media buying

Campaign optimization

Data-driven

Tools

Google Ads

Meta Ads

YouTube Ads

TikTok Ads

Programmatic platforms

Connected TV

Job description

Working at Vision Group’s head office means working for one of North America’s leading vision correction providers. It means being able to make a tangible contribution to the growth of the company while supporting more than 11 brands and 60 clinics across Canada and the United States.

It’s about having the wind in your sails and getting things done as a team in a relaxed environment. And all of this, while benefiting from flexible work arrangements tailored to each employee.

Join our team, where our Great Place to Work® certification reflects our commitment to creating a culture of support and inclusion for every member of our organization.

A look at your benefits

• You have a permanent full-time position.
• You have three weeks of vacation, four personal days, three additional days off during the holiday season, and paid Friday afternoons off in July and August.
• You'll also benefit from: 401K, Life and Accidental Death and Dismemberment (ADD) Insurance, Long Term Disability Insurance (LTD), an Employee Assistance Program (EAP), and Medical Bill Saver (offered via Unum, which will be 100% paid by Vision Group).
• You can benefit from a free LASIK surgery.

Your tasks at a glance

Paid Media Performance

• You manage and optimize lead generation and direct response campaigns across Search, Meta, YouTube, TikTok, Connected TV, programmatic and other digital channels.
• You manage pay-per-performance campaigns, lead generation partners and third‑party lead sources with a focus on lead quality, conversion and ROI.
• You manage budgets and pacing across channels and local markets to improve CPL, CAC, conversion, revenue and ROI.
• You use performance data to identify opportunities, address underperformance and make clear investment recommendations.
• You build and execute structured testing across creative, audiences, bidding, messaging, placements and landing experiences.
• You leverage automation, AI, first‑party data and lead generation tools to improve targeting, efficiency and scale.

Media Planning & Local Markets

• You support media strategy and planning across U.S. local markets, adapting channel mix and investment based on market opportunity and performance.
• You analyze market‑level results and recommend budget shifts based on lead quality, conversion and business outcomes.
• You contribute to integrated media plans across digital and offline channels.
• You support traditional media planning and buying, including radio, television and out‑of‑home.

Cross‑Functional Collaboration

• You partner with Media Strategy, Brand, Creative, Website and CRM teams to improve campaign and full‑funnel performance.
• You work with lead generation partners and media platforms to ensure strong execution and identify new opportunities.
• You stay current on evolving media platforms, lead generation technologies, ad tech and performance marketing best practices.

Media Knowledge

• You have a strong understanding of the overall media landscape, across both digital and traditional channels, and understand the role different channels play throughout the consumer journey.
• You understand full‑funnel media principles, from awareness and consideration through acquisition and conversion, and how channels work together to support broader business objectives.
• You have a strong understanding of audience strategy, media consumption behaviours, channel selection and investment allocation.
• You understand key media measurement principles, including reach, frequency, attribution, incrementality and the relationship between media KPIs and business outcomes.
• You are comfortable evaluating new platforms, partners, technologies and emerging media opportunities and assessing their relevance within the broader media mix.
• You stay current on the evolving media, AdTech and measurement landscape and can translate industry developments into practical implications and opportunities.

A clear view of your assets

• You have 5+ years of experience in paid media, performance marketing or digital media buying.
• You have experience managing multi‑market and U.S. local‑market campaigns.
• You have experience managing pay‑per‑performance, affiliate, publisher or third‑party lead generation programs.
• You have hands‑on expertise in Google Ads, Meta and YouTube, with experience across TikTok, Connected TV and programmatic platforms.
• You have working knowledge of offline media, including television, radio and out‑of‑home.
• You are analytical, proactive, commercially minded and focused on measurable growth.