Remote Senior Meta Growth Architect (Performance & Copy)

Clients Blackbox, Inc.; Allen (TX); In loco; USD 95.000 - 115.000; Tempo pieno

Vantaggi offerti da questo lavoro

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Descrizione del lavoro

Clients Blackbox, Inc. is seeking a senior performance marketer to own a portfolio of client accounts end to end, overseeing Meta campaigns, copy, and testing strategies.

You will lead client conversations, develop testing plans, and diagnose performance issues across the funnel to drive booked appointments and higher-quality leads. The role requires hands-on expertise in direct-response copy and video scripts, with a strong emphasis on data-driven decisions, reporting, and client retention.

Competenze

• 5+ years of hands-on paid media experience with Meta advertising responsibility.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Proven ability to drive campaigns toward defined performance targets while maintaining client retention.
• Strong direct-response copywriting skills for ads and scripts.

Mansioni

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
• Translate performance data into clear recommendations and strategic decisions.
• Build strong client relationships that support retention, renewals, and referrals.
• Proactively identify and address account risks and opportunities.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Manage budgets, audiences, bid strategies, account structure, and creative testing.
• Monitor daily performance against cost-per-appointment and other key metrics.
• Diagnose underperforming campaigns and determine changes to improve results.
• Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables.
• Write direct-response ad copy and video scripts for financial services audiences.
• Develop hooks, angles, offers, and messaging variations for testing.
• Use performance data to generate new creative and messaging hypotheses.
• Collaborate with video editors and provide clear creative direction.
• Use AI tools to accelerate research and copy development while maintaining quality.
• Set up and troubleshoot tracking, pixels, and conversion events.
• Configure Calendly integrations, Zapier automations, and lead-routing workflows.
• Identify and resolve technical issues between advertising platforms and client systems.
• Evaluate performance across media, messaging, tracking, and lead flow to identify funnel problems.

Conoscenze

Paid media

Meta advertising

Copywriting

Analytics

Client management

Strategic thinking

Strumenti

Meta Ads Manager

Calendly

Zapier

Descrizione del lavoro

Clients Blackbox, Inc. is seeking a senior performance marketer to own a portfolio of client accounts end to end, overseeing Meta campaigns, copy, and testing strategies.

You will lead client conversations, develop testing plans, and diagnose performance issues across the funnel to drive booked appointments and higher-quality leads. The role requires hands-on expertise in direct-response copy and video scripts, with a strong emphasis on data-driven decisions, reporting, and client retention.