Senior Meta Performance & Copy Lead (Remote)

Clients Blackbox, Inc.; Beaumont (TX); Remote; USD 115,000 - 150,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a senior performance marketer to own end-to-end client accounts, lead conversations, manage Meta performance, write direct-response copy and video sales letter scripts, and develop testing strategies.

You will partner with an Associate Director of Operations and be accountable for client performance, relationships, and retention. This role emphasizes ownership across media, copy, and funnel optimization in a remote-friendly setting.

Qualifications

• 5+ years hands-on paid media experience with substantial Meta advertising responsibility.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Proven ability to drive campaigns toward defined performance targets while supporting retention.
• Strong direct-response copywriting for ads and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and marketing automation.
• Excellent communication, organizational, analytical, and problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and act as the primary strategic contact.
• Lead bi-weekly client calls on performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before calls.
• Translate performance data into actionable recommendations and decisions.
• Build client relationships that support retention, renewals, and referrals.
• Identify and address account risks and opportunities.
• Build, launch, and optimize Meta campaigns focused on lead gen and appointments.
• Manage budgets, audiences, bids, account structure, and creative testing.
• Monitor performance against cost-per-appointment and other metrics.
• Diagnose underperforming campaigns and identify optimization opportunities.
• Develop structured testing strategies across audiences, offers, messaging, and variables.
• Write direct-response ad copy and VSL scripts for financial services audiences.
• Develop hooks, angles, offers, and variations for testing.
• Use performance data to generate new creative and messaging hypotheses.
• Collaborate with video editors and provide clear creative direction.
• Use AI tools to speed research and copy development while maintaining quality.

Skills

Paid media

Meta advertising

Client strategy

Copywriting

Funnel optimization

Tracking setup

Agency experience

Tools

Zapier

Calendly

Meta Pixels

Job description

Clients Blackbox, Inc. is seeking a senior performance marketer to own end-to-end client accounts, lead conversations, manage Meta performance, write direct-response copy and video sales letter scripts, and develop testing strategies.

You will partner with an Associate Director of Operations and be accountable for client performance, relationships, and retention. This role emphasizes ownership across media, copy, and funnel optimization in a remote-friendly setting.