Marketing Operations Manager

Ironclad; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

401K

Wellness reimbursement

Flexible vacation policy

Generous parental leave

Work from home opportunities

Job summary

Ironclad is seeking a MarTech & Automation Owner to act as the architectural guardian and efficiency engine of our marketing technology ecosystem. You will own the overarching architecture, governance, and utilization of our MarTech stack while serving as the primary technical architect of Marketo.

You will enable non-MOps teams to deploy campaigns autonomously using standardized templates and training programs.

Qualifications

• Deep Marketo mastery with hands-on administration and templates.
• 3+ years in Marketing Operations, Systems Architecture, or MarTech leadership in a growth-stage B2B SaaS environment.
• Proven ability to audit, govern, and optimize multi-tool marketing stacks.

Responsibilities

• Own MarTech architecture, integration standards, API security, and data flow.
• Design and enable self-serve campaign operation frameworks for cross-functional teams.
• Govern vendor relationships, drive consolidation, and automate QA guardrails.
• Lead enablement, documentation, and training for non-MOps stakeholders.
• Collaborate on Marketo core architecture, templates, lead scoring, and CRM syncs.

Skills

MarTech Architecture

Campaign Automation

Governance

Marketing Ops

Self-Serve Campaigns

Tools

Marketo

WordPress

GTM

Salesforce CRM

AirOps

Goldcast

Splash

Job description

• As the MarTech & Automation Owner, you are the architectural guardian and efficiency engine of our marketing technology ecosystem
• You will own the overarching architecture, functional health, and utilization of our MarTech stack while serving as the primary technical architect of our core Marketing Automation Platform (Marketo)
• Rather than acting as a ticket-taker or day-to-day admin for every single point solution, you will govern the stack to ensure every platform has a clear owner, is properly administered, and is utilized to its highest potential
• You will design, build, and optimize self-serve campaign operation frameworks that empower functional super-users across marketing (Events, Field, Content, Growth) to deploy campaigns autonomously, flawlessly, and without operational friction
• MarTech Stack Architecture & Governance:
• Own the holistic architecture, integration standards, API security, and global data flow across the entire MarTech ecosystem
• Proactively audit stack utilization, system health, and vendor efficiency to identify opportunities for consolidation, automation, and capability enhancement
• Establish governance policies ensuring every tool has a designated functional super-user/admin while maintaining centralized architectural control over core CRM/MAP syncs
• Marketo Core Architecture & Enablement:
• Serve as the technical architect for Marketo, maintaining system performance, global program templates, tokenization, lead scoring pipelines, database hygiene, and CRM integration rules
• Build and deliver comprehensive enablement, documentation, and training programs for non-MOps tool owners and program leads across the GTM organization
• Campaign Operations & Self-Serve Frameworks:
• Design, launch, and refine a fully self-serve campaign execution model that enables program owners (Field Events, Webinars, Nurtures, Demand Gen) to launch campaigns effortlessly using standardized Marketo templates and operational playbooks
• Automate campaign ops end-to-end—continuously shoring up manual processes, eliminating ticket bottlenecks, and introducing automated QA guardrails for link validation, rendering, and brand compliance
• Functional Super-User Enablement:
• Onboard, train, and certify functional admins across business units (e.g., event teams in Goldcast/Splash, content teams in AirOps, web teams in WordPress/GTM) to ensure decentralized execution follows centralized standards
• Act as the technical escalation point for integrations, schema errors, and platform troubleshooting

Benefits

• Dental, and vision insurance
• 401K
• Wellness reimbursement
• Flexible vacation policy
• Generous parental leave for both primary and secondary caregivers
• Work from home opportunities
• Health insurance

Deep, hands-on Marketo experience is required for this roleExperience: 3+ years in Marketing Operations, Systems Architecture, or MarTech Management in a growth-stage B2B SaaS environmentMarketo Mastery (Required): Advanced Marketo administration experience is 100% required (Marketo Certification preferred). Candidates without hands-on Marketo expertise will not be considered. Deep technical knowledge of Marketo program architecture, tokenized templates, global forms, deliverability, and Marketo-Salesforce CRM sync management is essentialStack Architecture Experience: Hands-on experience integrating, auditing, and governing multi-tool stacks (webinars, CMS, ABM, event capture, direct mail, social tools)Leadership: Self-directed problem solver capable of auditing technical systems, driving vendor conversations, and leading operational change management across marketing teamsProcess & Automation First Mindset:Proven track record of replacing manual campaign ticket queues with scalable, self-serve operational models and automated QA checksStrong technical documentation skills with a passion for teaching, enabling, and certifying non-technical stakeholders