Sr. Marketo Operations Expert

OpenKrill; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Nortal is seeking a hands-on Marketo Operations Expert to join a global MarTech team. You will build Marketo programs, manage data flows, and ensure system health while driving digital transformation in a B2B environment.

Ideal candidates have 4–7 years of Marketo Engage experience, proficiency with integrations, webhooks, SQL, and a strong understanding of ABM and Buying Groups. This role offers a fully remote work model with opportunities to grow into Adobe Experience Platform.

Qualifications

• 4-7 years of hands-on Marketo Engage administration experience in a B2B enterprise environment.
• Expert-level proficiency in Marketo Engage: Smart Campaigns, Email 2.0, Dynamic Content, Tokens, Snippets, Segmentations.
• Experience with custom and out-of-the-box Marketo integrations, including bi-directional syncs with Adobe, social platforms, event/webinar platforms, and lead capture apps.
• CRM knowledge including workflows, Process Builder, and campaign member management.
• HTML/CSS for email templates and landing pages; JavaScript for tracking, forms, and API integrations.
• API integrations, webhook configurations, RESTful services; SQL/data queries; data integration patterns/ETL concepts.
• Understanding of Adobe Experience Cloud components and MarTech stack data flows across CRM, marketing automation, and analytics.
• Knowledge of ABM/Buying Groups in a B2B context and cross-functional MarTech teamwork.
• Governance and regulatory compliance (GDPR, CASL, CAN-SPAM, CCPA).
• Experience applying AI tools in marketing operations and data-driven projects.

Responsibilities

• Own the end-to-end setup of Marketo programs (smart campaigns, segmentations, asset management).
• Collaborate with the data team to filter, purge, and optimize data moving in/out of Marketo.
• Apply Buying Groups knowledge to reflect client business transformation in Marketo.
• Maintain and optimize webhooks and CRM syncs across the MarTech stack.
• Proactively learn and adopt new Adobe ecosystem technologies (AEP, CJA).

Skills

Marketo Engage

CRM integration

HTML/CSS

JavaScript

RESTful APIs

Data integration

ETL concepts

GDPR/CASL/CCPA compliance

Adobe Experience Platform (AEP)

SQL

Buying Groups/B2B

Education

Bachelor’s degree in Marketing, Business, Computer Science, Information Systems, or related field

Marketo Certified Expert (required)

Tools

Marketo Engage

Adobe Experience Platform (AEP)

Customer Journey Analytics (CJA)

LinkedIn/Facebook/Zoom/ON24/Webex integrations

Job description

Join Nortal for your next big adventure. We are seeking a Sr. Marketo Operations Expert to join our team, grow with us, and teach us a few things along the way.

Explore the Nortal experience!

Join our close-knit LATAM remote team: Connect through fun activities like coffee breaks, tech talks, and games with your team-mates and management.

Say goodbye to micromanagement! We champion autonomy, open communication, and respect for diversity as our core values.

Your well-being matters: Our People Care team is here from day one to support you with everything from time-off requests to wellness check-ins.

Plus, our Accounts Management team ensures smooth, effective client relationships, so you can focus on what you do best.

Ready to grow with us?

Here’s what we offer you by joining us!

Competitive USD salary - We value your skills and contributions!

100% remote work - While you can work from anywhere, you’re always welcome to connect with teammates and grow your network at our coworking spaces across LATAM!

Paid time off - Take the time you need according to your country’s regulations, all while receiving your full salary. Rest, recharge, and come back stronger!

National Holidays celebrated - Take time off to celebrate important events and traditions with loved ones, fully embracing your culture.

Sick leave - Focus on your health without the stress. Take the necessary time to recover and feel better.

Refundable Annual Credit - Spend it on the perks you love to enhance your work-life balance!

Team-building activities - Join us for coffee breaks, tech talks, and after-work gatherings to bond with your Nortal family and feel part of our vibrant community.

Birthday day off - Enjoy an extra day off during your birthday week to celebrate in style with friends and family!

About the project:

At Nortal, we know great talent doesn’t wait for job openings. That’s why we’re building a community of passionate professionals for future opportunities.

These proactive searches align with the profiles our trusted clients seek regularly. Join our “Future Talent” network to be among the first considered when the right opportunity arises.

With over 160 new hires every year, we are constantly expanding our team with passionate and skilled professionals who want to make an impact.

We are looking for a hands-on Marketo Operations Expert to join a global MarTech team. This role is designed for a technical “doer” who enjoys the execution side of marketing automation: building programs, managing complex data flows, and maintaining system health. You will be a key player in a digital transformation, helping implement modern B2B frameworks such as Buying Groups. It’s an ideal position for someone who is technically independent but eager to grow, and ready to expand their skills into the Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA).

How your day-to-day work will look like:

Own the end-to-end setup of Marketo programs, including smart campaigns, segmentations, and asset management.

Work closely with the data team to manage filtering, purging, and optimization of data moving in and out of Marketo.

Apply an understanding of Buying Groups and B2B account dynamics to ensure the tool reflects the client’s business transformation.

Maintain and optimize webhooks and CRM syncs to ensure seamless information flow across the MarTech stack.

Proactively learn and adopt new technologies within the Adobe ecosystem, specifically Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA).

This would make you the ideal candidate:

4-7 years of hands-on Marketo Engage administration experience in a B2B enterprise environment, with a proven track record managing enterprise-level implementations.

Expert-level proficiency in Marketo Engage, including Smart Campaigns, Email 2.0, Dynamic Content, Tokens, Snippets, and Segmentations (Velocity Scripting is a plus).

Experience with custom and out-of-the-box Marketo integrations, including bi-directional sync management, and integrations with Adobe Experience Cloud, social platforms (LinkedIn, Facebook, etc.), event and webinar platforms (Zoom, ON24, Webex, etc.), and lead capture applications.

CRM knowledge, including custom objects, workflows, Process Builder, and campaign member management.

HTML/CSS proficiency for email template and landing page customization, and an understanding of JavaScript for advanced tracking, form behaviors, and API integrations.

Experience with API integrations, webhook configurations, and RESTful services.

Working knowledge of Adobe Experience Platform (AEP) and SQL/database query languages, plus knowledge of data integration patterns and ETL concepts.

Understanding of the Adobe Experience Cloud ecosystem (Real-Time CDP, Journey Optimizer, Customer Journey Analytics) and of MarTech stack architecture and marketing data flows across CRM, marketing automation, and analytics platforms.

Familiarity with B2B marketing concepts, particularly managing multiple stakeholders within Buying Groups or Account-Based Marketing structures.

Experience working in cross-functional MarTech teams with Product Owners, Business Architects, and technical stakeholders.

Experience implementing governance frameworks and regulatory compliance (GDPR, CASL, CAN-SPAM, CCPA).

Knowledge of AI tools and their application in marketing operations, combined with hands-on experience in API integrations and data-driven projects.

Highly responsive and proactive, able to work independently to solve technical challenges.

Bachelor’s degree in Marketing, Business, Computer Science, Information Systems, or a related field (or equivalent experience).

Marketo Certified Expert (required).

Nice to have:

Marketo Certified Solutions Architect; Adobe Experience Platform certifications; ITIL or Agile/Scrum certifications; prior experience with CJA and AEP.

For over 25 years, we’ve been shaping digital transformation, delivering complex solutions for global enterprises and public sector organizations. Today, we are at the forefront of an AI-driven transformation era, helping organizations turn data into real business value. By combining deep domain expertise with data and AI, we design solutions that create immediate impact while scaling for the future.

We believe complexity doesn’t have to mean complicated, and that the best solutions are those that work in the real world, not just on paper. That’s why our clients trust us with their most ambitious, business-critical initiatives.

We would love to hear from you if you are eager to make an impact and join a collaborative team that values creativity and expertise.

Let’s work together to shape the future of technology!