Remote Senior Marketing Specialist

arrivia; Denver (CO); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Unlimited PTO

Exclusive employee travel rates

Medical, dental, and vision insurance

401(k)

Job summary

arrivia is seeking a Senior Marketing Specialist to lead email, lifecycle, product, and promotional marketing. You will build and optimize automated campaigns, drive segmentation and personalization, and use Marketo to streamline workflows.

You’ll collaborate across time zones to keep customer journeys seamless and leverage AI for campaign optimization. You will bring 5+ years in marketing, deep email expertise, and strong analytics.

Qualifications

• 5+ years of marketing experience with best practices and industry trends.
• Deep, hands-on email marketing expertise; core of the role.
• Experience across lifecycle, product, and promotional marketing.
• 2–5 years with Marketo or comparable marketing automation software.
• Strong analytical skills and data-driven decision making.
• Excellent written and verbal communication; resonant email content.
• Proven cross-functional collaboration and remote relationship building.
• Ability to thrive in a fast-paced, high-volume environment with quick turnarounds.
• Leadership, initiative, and proactive mindset; travel or cruise industry experience is a bonus.

Responsibilities

• Email Campaigns: Create, build, and optimize automated and promotional emails in Marketo and our CMS.
• Lifecycle Programs: Own member journeys from onboarding through re-engagement.
• Product Marketing: Turn product and offer launches into compelling member communications.
• Promotional Campaigns: Deliver high-volume pushes on tight turnarounds without losing quality.
• Segmentation and Personalization: Target campaigns by member preference, demographics, and behavior.
• Marketing Automation: Use Marketo or comparable tools to streamline workflows and cut manual steps.
• Performance Analytics: Measure results, spot trends, and feed them into the next optimization.
• Testing and Improvement: Find what is underperforming and fix it without waiting for direction.
• Remote Collaboration: Partner with sales, operations, and other teams across time zones for seamless journeys.
• AI-Enabled Marketing: Use AI tools for content, audience analysis, and campaign optimization.

Skills

Email marketing

Lifecycle marketing

Product marketing

Promotional marketing

Analytics

Communication

Cross-functional collaboration

Leadership

Tools

Marketo

Job description

Job Details

At arrivia, we're passionate about making travel experiences unforgettable. As a global leader in the travel industry, we're looking to hire a talented Senior Marketing Specialist to join our dynamic team.

About The Role

This is a senior, hands-on role covering email, lifecycle, product, and promotional marketing on the arrivia marketing team. You will build, optimize, and scale the automated and promotional campaigns that reach our members every day, and email is where those member relationships live.

Your impact shows up fast. Your segmentation, testing, and personalization decisions move real numbers, you get three disciplines in one seat, and you will have room to change the approach when the data says to. You will do it from wherever you work best, connected to a team that spans both coasts.

What You'll Own

• Email Campaigns: Create, build, and optimize automated and promotional emails in Marketo and our CMS.
• Lifecycle Programs: Own member journeys from onboarding through re-engagement.
• Product Marketing: Turn product and offer launches into compelling member communications.
• Promotional Campaigns: Deliver high-volume pushes on tight turnarounds without losing quality.
• Segmentation and Personalization: Target campaigns by member preference, demographics, and behavior.
• Marketing Automation: Use Marketo or comparable tools to streamline workflows and cut manual steps.
• Performance Analytics: Measure results, spot trends, and feed them into the next optimization.
• Testing and Improvement: Find what is underperforming and fix it without waiting for direction.
• Remote Collaboration: Partner with sales, operations, and other teams across time zones so the customer journey stays seamless.
• AI-Enabled Marketing: Use modern AI tools for content, audience analysis, and campaign optimization. arrivia is committed to AI-driven innovation and expects our marketers to use AI to work faster and decide better.

What You'll Bring

• 5+ years of marketing experience with a strong grasp of best practices and industry trends.
• Deep, hands-on email marketing expertise. This is the core of the role.
• Experience across lifecycle, product, and promotional marketing. Strength in several of these matters more than all of them.
• 2 to 5 years with Marketo or comparable marketing automation software, a significant advantage.
• Strong analytical skills and the habit of letting data drive decisions.
• Excellent written and verbal communication, with email content that resonates.
• Proven cross-functional collaboration and the ability to build relationships remotely.
• Comfort in a fast-paced, high-volume environment with quick turnarounds.
• Leadership qualities, initiative, and a proactive, go-getter mindset that shows up without an office around you.
• Travel or cruise industry experience is a plus.

Compensation & Benefits

• Base Salary Range: $75,000 – $100,000 per year. Final compensation within this range is determined by individual qualifications, location, depth of hands-on experience, and relevant skills.
• Unlimited PTO
• Exclusive employee travel rates
• Medical, dental, and vision insurance
• 401(k)

Why arrivia

At arrivia, we power travel loyalty and rewards programs for some of the world's leading brands. Our teams help millions of travelers book memorable experiences while delivering innovative technology and travel solutions to our partners. With a global workforce and a culture built on curiosity, ownership, authenticity, and collaboration, we're creating the future of travel.