Remote Senior Marketing Manager — Healthcare Tech

Cardinal Health, Inc.; Santa Fe (NM); A distancia; USD 107.000 - 152.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental and vision coverage

Paid time off plan

Health savings account (HSA)

401k savings plan

Wages before pay day (myFlexPay)

Flexible spending accounts (FSAs)

Disability coverage

Work-Life resources

Paid parental leave

Wellness programs

Descripción de la vacante

Cardinal Health is seeking a Senior Marketing Manager for WaveMark Solutions. Based in the United States, you will own brand strategy, ABM, digital marketing, demand generation, content, and sales enablement with 2 direct reports.

You will drive end-to-end marketing programs that build brand awareness and generate qualified opportunities. You will partner with Sales, Product Marketing and agencies, translating business priorities into high-impact marketing strategies.

Formación

• 8+ years experience in B2B marketing, preferably within healthcare, medical technology, healthcare technology, or another complex solution-based environment.
• Saas experience preferred.
• Demonstrated experience developing and executing integrated marketing campaigns and demand-generation programs.
• Experience with account-based marketing, customer marketing, customer advocacy, or related commercial marketing programs.
• Experience working with marketing agencies and external partners.
• Familiarity with ABM platforms, CRM systems, marketing automation, and digital marketing analytics preferred.
• Strong ability to translate business strategy into actionable marketing plans.
• Demonstrated success partnering with Sales and other cross-functional stakeholders preferred.
• Ability to travel up to 10%.

Responsabilidades

• Translate WaveMark business and commercial priorities into actionable marketing plans with clear objectives, audiences, tactics, milestones, and measures of success.
• Lead integrated marketing initiatives across campaigns, events, customer programs, digital channels, content, and sales enablement, ensuring consistent brand storytelling across all channels.
• Develop and execute integrated demand-generation and account-based marketing (ABM) strategies that engage priority accounts and create qualified opportunities for the commercial organization.
• Manage the activation of WaveMark’s value proposition and messaging across the customer journey and translate strategic positioning into compelling, customer-centric content and campaigns.
• Own and expand WaveMark’s customer advocacy strategy to build a sustainable pipeline of customer advocates and develop compelling customer stories, case studies, testimonials, speaking opportunities, peer-to-peer programs, and other advocacy assets.
• Partner closely with the commercial organization to ensure marketing programs address customer needs and support revenue-growth priorities.
• Create clear reporting for marketing and commercial leadership that demonstrates marketing impact across engagement, leads, advocacy, pipeline, and revenue influence.
• Apply insights from campaign performance, customer feedback, and commercial teams to continuously improve marketing strategy and execution.
• Own end-to-end management of the marketing budget, from annual planning and investment prioritization through monthly spend tracking, forecasting, and ROI measurement, ensuring marketing dollars are allocated effectively and aligned to business priorities.
• Manage, coach, and develop direct reports, setting clear goals and expectations, supporting career development, and empowering the team to execute key initiatives and deliver against business objectives.

Conocimientos

Strategy development

Account-based marketing

Digital marketing

Demand generation

Content strategy

Commercial mindset

Customer orientation

Cross-functional collaboration

People leadership

Educación

Bachelor’s degree in Marketing or related field

MBA is a plus

Herramientas

ABM platforms

CRM systems

Marketing automation

Analytics tools

Descripción del empleo

Cardinal Health is seeking a Senior Marketing Manager for WaveMark Solutions. Based in the United States, you will own brand strategy, ABM, digital marketing, demand generation, content, and sales enablement with 2 direct reports.

You will drive end-to-end marketing programs that build brand awareness and generate qualified opportunities. You will partner with Sales, Product Marketing and agencies, translating business priorities into high-impact marketing strategies.