Remote: Senior Marketing Analytics Lead

Twin Health; United States; Remote; USD 125,000 - 145,000; Full time

Benefits offered by this job

Remote work

Equity

Unlimited vacation

Parental leave

Healthcare benefits

401k

Job summary

Twin Health, a leader in metabolic health, seeks a Senior Marketing Analyst to own measurement across email, direct mail, and digital. You will define metrics, build models, and translate insights for leadership.

Collaborating with marketing, data engineering, finance, and product, you will deploy MMM, propensity modeling, and A/B testing to optimize campaigns and drive growth while leveraging Snowflake, dbt, and SQL in a fast-paced, fully remote US team.

Qualifications

• 10+ years in marketing analytics, data analytics, data science, or a closely related field
• Strong SQL skills and ability to write complex queries
• Hands‑on experience with Snowflake and dbt
• Proven experience measuring email, direct mail, and digital marketing performance
• Working knowledge of attribution and MMM
• Experience building data science models including MMM, propensity modeling, Bayesian networks
• Solid understanding of A/B testing and experiment design
• Familiarity with HTML, CSS, and JavaScript to understand tracking implementations
• Experience using AI tools like Claude for analysis and reporting
• Excellent communication skills with leadership-facing reporting

Responsibilities

• Measure and report on performance across email, direct mail, and digital; define metrics and build reporting
• Own digital analytics end‑to‑end, including event tracking and tagging; ensure accurate data across web and app
• Build and maintain attribution and marketing mix models to quantify channel contribution and guide budget allocation
• Analyze paid channel performance — spend efficiency, ROAS, and incrementality; translate findings into optimization recommendations
• Own MMM end to end — building, validating, refreshing models to guide budget allocation
• Develop propensity models to predict member behavior and operationalize scores for targeting
• Apply Bayesian network analysis to model relationships and support causal analysis
• Partner with data engineering to productionize models and ensure outputs are reliable and explainable
• Design, run, and analyze A/B and multivariate tests with rigorous interpretation
• Establish testing standards and a roadmap of experiments to improve performance
• Build and maintain Snowflake data models using dbt and SQL for reporting
• Connect and integrate data from martech/ad platforms via APIs for analysis-ready datasets
• Translate analysis into clear narratives and deliver insights to senior leadership
• Partner cross-functionally to align on attribution and measurement standards
• Use Claude to accelerate analysis and prototype reporting
• Continuously evaluate emerging analytics capabilities and recommend adoption
• Other duties as assigned

Skills

SQL

Marketing analytics

Data analytics

Snowflake

dbt

Attribution

Marketing mix modeling

Propensity modeling

AB testing

Bayesian networks

Python

R

JavaScript

HTML/CSS

Claude AI

Communication

Tools

GA4

Amplitude

Adobe Analytics

Job description

Twin Health, a leader in metabolic health, seeks a Senior Marketing Analyst to own measurement across email, direct mail, and digital. You will define metrics, build models, and translate insights for leadership.

Collaborating with marketing, data engineering, finance, and product, you will deploy MMM, propensity modeling, and A/B testing to optimize campaigns and drive growth while leveraging Snowflake, dbt, and SQL in a fast-paced, fully remote US team.