Remote Senior Lifecycle & CRM Strategy Leader

Sia; Oregon; Hybrid; USD 124,000 - 152,000; Full time

Job summary

Sia is seeking a Senior Lifecycle & CRM Strategy Leader for a fully remote, contract engagement focused on building a coordinated customer-growth capability for digital-presence services. You will map journeys across domain registration, hosting, email, security, and marketing, defining the highest-value paths and a practical roadmap.

You will lead strategy, data coordination, and testing, shaping the first wave of journeys and operating practices while remaining hands-on.

Qualifications

• 15+ years across lifecycle marketing, CRM, retention, customer engagement, marketing automation, customer journey, or growth CRM.
• Senior Director or VP-level experience advising executives and influencing cross-functional decisions.
• Experience building a lifecycle capability from a low-maturity starting point, not only optimizing an established program.
• Deep experience with recurring-revenue digital services, especially domain registration, web hosting, website building, professional email, online security, or digital marketing.
• Ability to connect customer strategy with data, identity, consent, marketing technology, service signals, support interactions, content, execution, and measurement.
• Fluency in segmentation, event-based triggers, journey orchestration, personalization, experimentation, and incremental measurement.
• Experience managing lifecycle complexity across customers who may own a single service or a portfolio of interconnected digital-presence services.
• Ability to balance executive counsel with hands-on development of journey maps, briefs, audience definitions, test plans, roadmaps, and operating processes.
• Availability for a fully remote, full-time contract engagement aligned to Pacific Time working hours.

Responsibilities

• Map the end-to-end digital-presence lifecycle and identify improvement opportunities.
• Define lifecycle stages, outcomes, and roadmaps balancing quick wins with longer-term capabilities.
• Design high-value customer journeys for onboarding, activation, renewal, and expansion.
• Develop segmentation and trigger strategies using customer and account data.
• Connect CRM, service data, and channels to coordinate experiences across email, web, and support.
• Establish experimentation and measurement plans to track impact and value.

Skills

Lifecycle marketing

CRM strategy

Marketing automation

Customer journey

Segmentation

Personalization

Experimentation

Job description

Sia is seeking a Senior Lifecycle & CRM Strategy Leader for a fully remote, contract engagement focused on building a coordinated customer-growth capability for digital-presence services. You will map journeys across domain registration, hosting, email, security, and marketing, defining the highest-value paths and a practical roadmap.

You will lead strategy, data coordination, and testing, shaping the first wave of journeys and operating practices while remaining hands-on.