Remote Senior Integrated Demand Gen Specialist

Linda Werner & Associates; Oregon; Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Dental insurance

Health insurance

Health savings account

Life insurance

Paid time off

Retirement plan

Vision insurance

Job summary

Meta in Oregon is seeking an experienced Integrated Demand Generation Specialist to drive coordinated campaigns across web, lifecycle, email, paid media, and creative channels. You will build and optimize lifecycle journeys, leverage AI for automation, and collaborate with cross-functional teams to improve conversion, engagement, and monetization.

The role emphasizes hands-on execution, analytics, and scalable program development in a remote contract setting, with a 12-month timeline and a

Qualifications

• 4–6 years of experience in demand generation or growth marketing.
• Experience executing integrated marketing campaigns across web and email.
• Hands-on lifecycle marketing programs tied to product adoption.
• Experience with A/B testing and CRO initiatives.
• Experience coordinating creative agencies and campaign deliverables.
• Strong analytics with dashboards and funnel reports.
• Experience using AI, automation, or workflows for marketing.
• Strong project management and communication skills.

Responsibilities

• Plan and execute integrated marketing campaigns across web, lifecycle, email, paid media, and creative channels.
• Manage campaign calendars, milestones, approvals, and launch timelines.
• Translate channel strategies into actionable execution plans with measurable goals.
• Partner with strategists, creative teams, analytics, and agencies for campaign delivery.
• Develop CRO roadmaps and run A/B testing across pages and emails.
• Build dashboards and reports to identify optimization opportunities.
• Develop lifecycle programs to boost adoption, engagement, retention, and monetization.

Skills

Demand generation

Growth marketing

Lifecycle marketing

Conversion optimization

Integrated digital marketing

Analytics

Campaign management

Project management

Communication

Ambiguity handling

Job description

Meta in Oregon is seeking an experienced Integrated Demand Generation Specialist to drive coordinated campaigns across web, lifecycle, email, paid media, and creative channels. You will build and optimize lifecycle journeys, leverage AI for automation, and collaborate with cross-functional teams to improve conversion, engagement, and monetization.

The role emphasizes hands-on execution, analytics, and scalable program development in a remote contract setting, with a 12-month timeline and a