Integrated Demand Gen & Lifecycle Marketing Specialist

Meta; United States; A distancia; USD 90.000 - 140.000; Jornada completa

Descripción de la vacante

Meta is seeking a results-driven marketing campaigns manager to plan, coordinate, and execute campaigns across web, lifecycle, email, paid media, and creative channels. You will translate strategy into actionable plans with clear success metrics and manage calendars, milestones, and launch timelines.

You will develop CRO roadmaps, design experiments across landing pages and emails, build lifecycle initiatives to boost adoption and retention, and explore AI-driven automation to improve planning

Responsabilidades

• Plan, coordinate, and execute campaigns across web, lifecycle, email, paid media, and creative channels.
• Translate channel strategies into actionable execution plans with success metrics.
• Develop and manage an A/B testing roadmap focused on CRO and experiment design.
• Design experiments across landing pages, forms, email campaigns, and creative assets.
• Analyze outcomes and translate findings into actionable recommendations.
• Develop lifecycle initiatives to increase adoption, engagement, retention, and monetization.
• Create audience segments, personalized journeys, and automated triggers.
• Analyze performance and implement improvements to increase conversion and customer value.
• Utilize generative AI and automation to improve campaign planning and reporting.
• Develop reusable AI prompts, templates, and workflows.
• Identify opportunities to automate repetitive marketing processes.

Descripción del empleo

Meta is seeking a results-driven marketing campaigns manager to plan, coordinate, and execute campaigns across web, lifecycle, email, paid media, and creative channels. You will translate strategy into actionable plans with clear success metrics and manage calendars, milestones, and launch timelines.

You will develop CRO roadmaps, design experiments across landing pages and emails, build lifecycle initiatives to boost adoption and retention, and explore AI-driven automation to improve planning