Integrated Demand Generation Specialist III (Fully Remote)

Meta; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

Meta is seeking a results-driven marketing campaigns manager to plan, coordinate, and execute campaigns across web, lifecycle, email, paid media, and creative channels. You will translate strategy into actionable plans with clear success metrics and manage calendars, milestones, and launch timelines.

You will develop CRO roadmaps, design experiments across landing pages and emails, build lifecycle initiatives to boost adoption and retention, and explore AI-driven automation to improve planning

Responsibilities

• Plan, coordinate, and execute campaigns across web, lifecycle, email, paid media, and creative channels.
• Translate channel strategies into actionable execution plans with success metrics.
• Develop and manage an A/B testing roadmap focused on CRO and experiment design.
• Design experiments across landing pages, forms, email campaigns, and creative assets.
• Analyze outcomes and translate findings into actionable recommendations.
• Develop lifecycle initiatives to increase adoption, engagement, retention, and monetization.
• Create audience segments, personalized journeys, and automated triggers.
• Analyze performance and implement improvements to increase conversion and customer value.
• Utilize generative AI and automation to improve campaign planning and reporting.
• Develop reusable AI prompts, templates, and workflows.
• Identify opportunities to automate repetitive marketing processes.

Job description

• Plan, coordinate, and execute campaigns across web, lifecycle, email, paid media, and creative channels.
• Manage campaign calendars, milestones, dependencies, approvals, and launch timelines.
• Translate channel strategies into actionable execution plans with success metrics.

Conversion Rate Optimization:

• Develop and manage an A/B testing roadmap focused on CRO and experiment design.
• Design experiments across landing pages, forms, email campaigns, and creative assets.
• Analyze outcomes and translate findings into actionable recommendations.

Lifecycle Marketing:

• Develop lifecycle initiatives to increase adoption, engagement, retention, and monetization.
• Create audience segments, personalized journeys, and automated triggers.
• Analyze performance and implement improvements to increase conversion and customer value.

AI and Marketing Automation:

• Utilize generative AI and automation to improve campaign planning and reporting.
• Develop reusable AI prompts, templates, and workflows.
• Identify opportunities to automate repetitive marketing processes.

Meta

Meta is a global technology company focused on connecting people through social media and digital experiences. As a large organization, it emphasizes innovation, data-driven marketing, and cross-functional collaboration.