Remote Senior Director, Product Marketing & Portfolio Strategy

2U; Washington (District of Columbia); Remote; USD 170,000 - 215,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) employer match

Unlimited PTO

Job summary

2U seeks a strategic leader to head Degree Product Marketing & Portfolio Strategy, directing portfolio evaluation, market analysis, and financial modeling for new programs and verticals.

You will partner with Chief Partnership Officer and BD Leadership, turning data-driven insights into deal-ready narratives, and drive product positioning across university partnerships while balancing short- and long-term launches.

Qualifications

• Bachelor's degree required; Master's degree a plus.
• 8-12 years of experience in marketing and sales strategy, ideally at a growing software company or in higher education.
• Demonstrated experience supporting or driving partnership/deal-stage strategy, not solely internal marketing strategy.
• A track record of building strong relationships with senior stakeholders, including C-suite.
• Strong quantitative fluency — able to build and defend financial and market-sizing models independently.
• Strong detail orientation and follow-through.
• Ability to think outside the box and find creative, unorthodox solutions when needed.
• Must be a self-starter able to prioritize multiple assignments simultaneously in a fast-changing environment.
• Ability to make sound, well-reasoned decisions under ambiguity.

Responsibilities

• Portfolio Strategy — Own the development of 2U's degree portfolio strategy and identify high-potential opportunities.
• Product Enhancements — Partner with cross-functional teams to monitor conversion trends and drive enhancements.
• Team Management — Lead Product Marketing Directors and analysts ensuring high-quality outputs.
• New Product and Partnership Narrative — Develop business cases and provide data-driven recommendations for deal discussions.
• 2U Product Positioning — Shape how programs are positioned in market and communicate insights to stakeholders.

Skills

Strategic marketing

Data analysis

Stakeholder management

Partnership development

Education

Bachelor's degree

Master's degree

Job description

2U seeks a strategic leader to head Degree Product Marketing & Portfolio Strategy, directing portfolio evaluation, market analysis, and financial modeling for new programs and verticals.

You will partner with Chief Partnership Officer and BD Leadership, turning data-driven insights into deal-ready narratives, and drive product positioning across university partnerships while balancing short- and long-term launches.