Head of Degree Product Marketing & Portfolio Strategy

2U; Virginia; Remote; USD 170,000 - 215,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Life insurance

Disability insurance

401(k) match

Free snacks

Unlimited PTO

Volunteer days

Parental leave

Winter break

Job summary

2U is seeking a leader for the Degree Product Marketing & Portfolio Strategy team to own the degree portfolio and drive data-driven product and partnership opportunities. The role interfaces with partnership development, leadership, and cross-functional teams to finance and strategize new programs and enhancements across the portfolio.

The role balances short- and long-term deliverables, ensuring timely, accurate outputs while supporting executive and partner conversations with compelling

Qualifications

• Bachelor's degree required; Master's degree a plus
• 8-12 years of experience in marketing and sales strategy, ideally at a growing software company or in higher education
• Demonstrated experience supporting or driving partnership/deal-stage strategy, not solely internal marketing strategy
• A track record of building strong relationships with senior stakeholders, including C-suite
• Strong quantitative fluency — able to build and defend financial and market-sizing models independently
• Strong detail orientation and follow-through
• Ability to think outside the box and find creative, unorthodox solutions when needed
• Must be a self-starter able to prioritize multiple assignments simultaneously in a fast-changing environment
• Ability to make sound, well-reasoned decisions under ambiguity

Responsibilities

• Portfolio Strategy / Own the development of 2U's degree portfolio strategy
• Product Enhancements — monitor conversion trends and drive improvement strategies
• Team Management — lead Product Marketing Directors and analysts
• New Product and Partnership Narrative — support evaluation of new programs and develop business cases
• 2U Product Positioning — shape positioning in market with inputs from stakeholders

Skills

Portfolio strategy

Stakeholder management

Data-driven decision making

Quantitative modeling

Strategic partnerships

Cross-functional collaboration

Executive communication

Self-starter

Education

Bachelor's degree

Master's degree

Tools

Excel

Job description

2U is seeking a leader for the Degree Product Marketing & Portfolio Strategy team to own the degree portfolio and drive data-driven product and partnership opportunities. The role interfaces with partnership development, leadership, and cross-functional teams to finance and strategize new programs and enhancements across the portfolio.

The role balances short- and long-term deliverables, ensuring timely, accurate outputs while supporting executive and partner conversations with compelling