Remote Chief Growth & Marketing Lead

Kennedy University of Leadership; Los Angeles (CA); Remote; USD 90,000 - 140,000; Full time

Job summary

Kennedy University is seeking an experienced marketing leader to own the end-to-end marketing strategy and execution for online, degree-granting programs. You will shift emphasis from paid ads to channel partnerships, self-serve enrollment, and automated outreach, aligning with a broader brand strategy.

You’ll bring structure with briefs, timelines and reporting, and work with sales, curriculum and partners to drive enrollments and measurable outcomes.

Qualifications

• 7+ years in marketing with 3+ years leading a function or major program.
• Experience in higher education, edtech or another considered-purchase B2C market.
• Strong copywriting. You can write a clear email or landing page yourself.
• Proven project management. You run a calendar of moving parts and hit deadlines.
• Comfort with data. You set targets, read the numbers and change course.
• A record of improving lead quality or cost per acquisition, with numbers you can show us.
• A strong marketer first, who is highly capable with AI and automation across research, content, HubSpot, analytics and reporting.

Responsibilities

• Own the marketing strategy and execution from idea to measurable results.
• Lead and coordinate channel partnerships, partnerships with associations and referral partners.
• Develop annual marketing plans with budgets, targets and quarterly priorities.
• Oversee webinars, events, content and brand reputation.
• Manage a team and external agencies with clear briefs and timelines.

Skills

Marketing leadership

Higher-ed marketing

Copywriting

Project management

Data-driven

Lead quality improvement

AI automation

Tools

HubSpot Marketing Hub

Asana

Canva

Apollo

Outreach tools

Job description

Kennedy University is seeking an experienced marketing leader to own the end-to-end marketing strategy and execution for online, degree-granting programs. You will shift emphasis from paid ads to channel partnerships, self-serve enrollment, and automated outreach, aligning with a broader brand strategy.

You’ll bring structure with briefs, timelines and reporting, and work with sales, curriculum and partners to drive enrollments and measurable outcomes.