Remote Senior Director, Media Strategy & Excellence

Ladders; United States; Remote; USD 160.000 - 200.000; Vollzeit

Benefits dieser Stelle

Remote work

Flexible travel

Collaborative work environment

Professional development

Innovative media platforms

Zusammenfassung

Ladders is representing a leader in Pharmaceuticals & Biotech seeking a Senior Director, Media Strategy & Excellence to own enterprise media across patient and HCP audiences, guiding planning across the customer journey. This role partners with cross-functional stakeholders to align media investments with business outcomes and drive overall marketing impact while operating remotely from the US.

Candidates should have 12–15+ years in media, a BA/BS, and a track record in pharma/DTC/HCP; strong

Qualifikationen

• Bachelor's degree in marketing, business, communications, or analytics.

Aufgaben

• Set and lead the enterprise media strategy for patient and HCP audiences.
• Translate brand and customer priorities into actionable media plans.
• Guide media planning across the full customer journey.
• Establish standards for media activation, optimization, and measurement.
• Lead integrated media strategies aligned to business outcomes.

Kenntnisse

Media strategy

Analytics

Cross-functional leadership

Audience targeting

DTC advertising

Ausbildung

BA/BS in Marketing/Business/Communications/Analytics

Jobbeschreibung

Ladders is representing a leader in Pharmaceuticals & Biotech seeking a Senior Director, Media Strategy & Excellence to own enterprise media across patient and HCP audiences, guiding planning across the customer journey. This role partners with cross-functional stakeholders to align media investments with business outcomes and drive overall marketing impact while operating remotely from the US.

Candidates should have 12–15+ years in media, a BA/BS, and a track record in pharma/DTC/HCP; strong