Remote Senior Director, Media Strategy & Analytics

Nutrafol; United States; Remote; USD 190,000 - 210,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and vision package

401K with employer match

Quarterly Bonus Program

Flexible PTO

Monthly wellness stipend

Free Nutrafol subscription

Job summary

A pioneering hair wellness company seeks a Sr. Director, Media Strategy & Analytics to drive innovative media strategies and manage substantial budgets. The ideal candidate will have over 12 years of experience, particularly in eCommerce, and expertise in upper- and mid-funnel planning. Responsibilities include leveraging data-driven insights to enhance brand presence and collaborating across teams for effective storytelling. This role offers a fully remote work experience with a competitive salary range of $190,000 - $210,000 USD.

Qualifications

• 12+ years of experience in media strategy or brand marketing.
• Experience in an eCommerce/DTC company is required.
• Deep expertise in upper- and mid-funnel media planning.

Responsibilities

• Define and lead media strategies that fuel acquisition.
• Manage substantial media budgets across various channels.
• Drive innovation in placements and partnerships that deepen engagement.

Skills

Media strategy

Brand marketing

Data analytics

Leadership

Communication

Collaboration

Quantitative analysis

Tools

Microsoft Excel

Media Platforms

Growth tools

Brand research tools

Job description

A pioneering hair wellness company seeks a Sr. Director, Media Strategy & Analytics to drive innovative media strategies and manage substantial budgets. The ideal candidate will have over 12 years of experience, particularly in eCommerce, and expertise in upper- and mid-funnel planning. Responsibilities include leveraging data-driven insights to enhance brand presence and collaborating across teams for effective storytelling. This role offers a fully remote work experience with a competitive salary range of $190,000 - $210,000 USD.