Remote Senior Director, HCP Marketing — Becker MD Launch

Servier; Northern (KY); Hybrid; USD 251,000 - 307,000; Full time

Job summary

Servier is seeking a Senior Director, Healthcare Professional (HCP) Marketing to lead the U.S. HCP brand strategy for Becker muscular dystrophy.

You will shape positioning, messaging, and promotional plans while coordinating with Medical Affairs, Sales, Market Access, and global teams to deliver an integrated, impactful customer experience. Reporting to the VP, Marketing, you will own pre-launch through lifecycle management, develop omnichannel campaigns, and build a high-performing team of

Qualifications

• 12+ years of pharmaceutical/biotech commercial experience.
• 8+ years in HCP marketing or brand leadership.
• Experience launching US products in rare disease or neurology.

Responsibilities

• Lead US HCP brand strategy for Becker muscular dystrophy.
• Define positioning, messaging, and promotional strategy.
• Oversee pre-launch to commercialization lifecycle plans.
• Manage HCP marketing budget within approved plan.
• Partner with Medical Affairs and Sales for integrated campaigns.
• Mentor and develop marketing team.

Skills

Brand leadership

HCP marketing

Launch leadership

Strategic thinking

Cross-functional leadership

Budget management

People leadership

Communications

Education

Bachelor's degree

MBA or advanced degree

Job description

Servier is seeking a Senior Director, Healthcare Professional (HCP) Marketing to lead the U.S. HCP brand strategy for Becker muscular dystrophy.

You will shape positioning, messaging, and promotional plans while coordinating with Medical Affairs, Sales, Market Access, and global teams to deliver an integrated, impactful customer experience. Reporting to the VP, Marketing, you will own pre-launch through lifecycle management, develop omnichannel campaigns, and build a high-performing team of