Sr Dir, HCP Marketing Neurology

Servier; Northern (KY); Hybrid; USD 251,000 - 307,000; Full time

Job summary

Servier is seeking a Senior Director, Healthcare Professional (HCP) Marketing to lead the U.S. HCP brand strategy for Becker muscular dystrophy.

You will shape positioning, messaging, and promotional plans while coordinating with Medical Affairs, Sales, Market Access, and global teams to deliver an integrated, impactful customer experience. Reporting to the VP, Marketing, you will own pre-launch through lifecycle management, develop omnichannel campaigns, and build a high-performing team of

Qualifications

• 12+ years of pharmaceutical/biotech commercial experience.
• 8+ years in HCP marketing or brand leadership.
• Experience launching US products in rare disease or neurology.

Responsibilities

• Lead US HCP brand strategy for Becker muscular dystrophy.
• Define positioning, messaging, and promotional strategy.
• Oversee pre-launch to commercialization lifecycle plans.
• Manage HCP marketing budget within approved plan.
• Partner with Medical Affairs and Sales for integrated campaigns.
• Mentor and develop marketing team.

Skills

Brand leadership

HCP marketing

Launch leadership

Strategic thinking

Cross-functional leadership

Budget management

People leadership

Communications

Education

Bachelor's degree

MBA or advanced degree

Job description

Type of Contract: Full-time Employment / Unlimited

About Servier

Servier in the U.S. is a Boston-based, commercial-stage biopharmaceutical company launched by Servier Group in 2018. As a privately held organization, Servier is uniquely positioned to advance cutting-edge science, tackle underserved therapeutic areas and make patients the focus of every strategic decision.

Role Summary

This is a truly unprecedented moment to join Servier! As our Senior Director, Healthcare Professional (HCP) Marketing, you will be at the cutting edge of a first-in-class launch for Becker muscular dystrophy in the U.S., addressing a profound and urgent unmet medical need where no therapy currently exists. You will serve as a visionary commercial leader, charting the course for our U.S. HCP marketing strategy within Servier's rare neurology portfolio. This pivotal role involves spearheading commercialization efforts, developing groundbreaking, differentiated strategies to educate healthcare professionals, accelerate appropriate adoption, and ultimately transform outcomes and hope for patients living with Becker. Reporting to the Vice President, Marketing, you will own the entire HCP brand strategy from pre-launch through commercialization and lifecycle management, forging deep partnerships across Medical Affairs, Sales, Market Access, Patient Marketing, and global teams to deliver a truly integrated and impactful customer experience. We are seeking an exceptional pharmaceutical marketing leader with a proven track record in successfully launching specialty or rare disease therapies, adept at translating complex science into compelling HCP communications, and inspiring high-performing cross-functional teams to achieve the extraordinary.

Primary Responsibilities

Brand Strategy & Launch Leadership

• Lead development and execution of the U.S. HCP brand strategy for Becker muscular dystrophy
• Define HCP positioning, value proposition, messaging architecture, and promotional strategy
• Translate clinical evidence and market insights into differentiated commercial strategies
• Develop long-range strategic and lifecycle plans aligned with corporate objectives
• Own all HCP promotional strategy across personal and non-personal channels
• Partner with the digital marketer to develop strategic, integrated omnichannel campaigns designed to educate healthcare professionals throughout the treatment journey
• Ensure consistent execution across digital, field, congress, and peer-to-peer education programs
• Lead commercial launch readiness planning across all HCP marketing workstreams
• Partner with Commercial Operations and Sales Leadership on field readiness initiatives
• Support forecasting, demand planning, and launch scenario modelling
• Ensure seamless transition from pre-launch to commercialization

Customer Insights

• Partner with Market Research, Thought Leader Liaisons, Sales, and Medical Affairs to generate actionable customer insights
• Monitor market dynamics, competitive activity, treatment trends, and evolving standards of care
• Incorporate customer feedback into brand strategy and tactical execution
• Identify emerging opportunities to improve diagnosis, referral, and treatment

Scientific Communication

• Translate complex clinical data into compelling, compliant HCP messaging
• Lead creation of promotional materials, sales tools, and educational resources
• Ensure scientific accuracy while maintaining commercial relevance
• Partner closely with Medical Affairs to ensure aligned scientific communication
• Manage HCP marketing budget within +/- 3% of approved plan
• Lead agency performance management
• Ensure marketing investments generate measurable business outcomes
• Monitor campaign performance and optimize ROI through data-driven decision making
• Hire, develop, retain, and coach a team of marketers
• Foster a culture of innovation, accountability, collaboration, and customer focus
• Mentor future commercial leaders across the organization

Candidate Profile

Education and Required Skills

• Bachelor's degree required; MBA, PharmD, PhD, or other advanced degree preferred
• Minimum 12+ years of progressive pharmaceutical or biotechnology commercial experience
• Minimum 8+ years of HCP marketing or brand leadership experience
• Experience developing disease awareness campaigns and HCP education strategies
• Demonstrated success leading at least one U.S. product launch
• Significant experience in rare disease, specialty pharmaceuticals, or neurology
• Experience managing significant commercial budgets and agency partners
• Demonstrated leadership in highly matrixed organizations
• Strong understanding of promotional regulations, PRC review, and commercial compliance
• Exceptional strategic thinking, communication, and executive presence

Travel and Location

• Ability to travel approximately 30%
• This is a remote role. Occasional presence (1-2 times/quarter) in the Boston office required for workshops, key strategy meetings, etc.

Servier's Commitment

Servier is committed to modeling diversity, equity, and inclusion within the industry. We are dedicated to fostering an environment that maintains equitable treatment for all and we welcome applicants who are passionate, committed, and innovative individuals. We encourage candidates to apply to our open roles as we are always willing to consider experiences and skills beyond what is listed in the job description.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Salary Range

The salary range for this role is $251-$307. An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, experience, skills, geographic location, performance, and business or organizational needs. We may ultimately pay more or less than the posted range, and the range may be modified in the future. Employees in this position are also eligible for Short-Term and Long-Term incentive programs. Servier also offers a competitive and comprehensive benefits package that includes benefits such as medical, dental, vision, flexible time off (Servier provides unlimited sick time and flex time, and does not accrue time off), 401(k), life and disability insurance, recognition programs among other great benefits (all benefits are subject to eligibility requirements). For more information on our benefits, please visit this link .