Remote Neurology Patient Marketing Director

Servier; Boston, Northern (MA, KY); Hybrid; USD 251,000 - 307,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Unlimited time off

401(k)

Life and disability insurance

Job summary

Servier in the United States is seeking a Senior Director/Director, Neurology Patient Marketing to lead patient-focused marketing and launch readiness for Becker muscular dystrophy. You will shape engagement, education, and advocacy strategies across the patient journey and work with cross-functional teams to accelerate diagnosis and treatment initiation.

The role emphasizes patient-centric campaigns, collaboration with advocacy groups, and a focus on delivering measurable ROI through

Qualifications

• Bachelor's degree required; MBA preferred.
• 10+ years pharmaceutical/biotech marketing experience.
• 7+ years patient or consumer marketing.
• Demonstrated success launching specialty or rare disease products.
• Rare disease and neurology experience strongly preferred.
• Strong understanding of patient advocacy organizations and patient services.
• Demonstrated experience in developing disease awareness campaigns and patient education strategies.
• Proven agency and budget management experience.
• Strong understanding of promotional compliance.
• Demonstrate excellent verbal and written communication skills.

Responsibilities

• Architect and spearhead the overarching patient marketing vision from pre-launch through lifecycle management.
• Direct end-to-end development of disease state awareness and branded patient campaigns.
• Formulate differentiated patient value propositions for Becker patients and families.
• Champion the patient journey and identify points to optimize experience and care continuum.
• Lead omnichannel engagement strategies with Digital Marketing for seamless patient and caregiver experiences.
• Scale patient ambassador initiatives to drive brand connection and peer-to-peer support.
• Oversee creation of educational resources to simplify complex clinical concepts.

Skills

Pharma marketing

Leadership

Strategic thinking

Communication

Patient advocacy

Education

Bachelor's degree

MBA preferred

Job description

Servier in the United States is seeking a Senior Director/Director, Neurology Patient Marketing to lead patient-focused marketing and launch readiness for Becker muscular dystrophy. You will shape engagement, education, and advocacy strategies across the patient journey and work with cross-functional teams to accelerate diagnosis and treatment initiation.

The role emphasizes patient-centric campaigns, collaboration with advocacy groups, and a focus on delivering measurable ROI through