Remote Senior Director, Demand Gen & Growth

Experian; Northern (KY); Hybrid; USD 181,000 - 326,000; Full time

Benefits offered by this job

Competitive compensation and bonus

Medical, dental, vision, and 401K with

Flexible work environment: remote/hyrb

Generous time off and holidays

Job summary

Experian is seeking a Senior Director of Demand Generation (Remote) to lead cross-channel demand generation for the Insurance segment, guiding experimentation and working with analytics and product teams to drive measurable, scalable growth. You will manage a team, set budgets, optimize channels, and partner with stakeholders across marketing and sales to maximize ROAS.

This full-time role offers a competitive compensation package and flexible work options, including remote work and travel as

Qualifications

• 10+ years of experience in performance marketing or growth.
• Experience managing vendor relationships.
• Experience launching and scaling new channels.
• Knowledge of personal lines insurance industry and competitive landscape.
• Demonstrated analytical and project management skills.
• Minor travel required.

Responsibilities

• Evaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners.
• Design structured test-and-learn frameworks for exploratory channels.
• Build channel pilot plans and strategy, success criteria, and scale or kill recommendations.
• Build documentation, plans, and enablement materials to grow successful pilots.
• Manage a large marketing portfolio spanning multiple channels and partners driving to Experian Insurance.
• Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling.
• Set direction on budget allocation, pacing frameworks, and performance diagnostics.
• Standardize processes and operating rhythms across channels.
• Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring.
• Promote optimization of decision systems, including routing and bidding logic.
• Translate funnel and cohort insights into relevant recommendations.
• Manage demand forecasting and scenario planning across channels, connecting spend, lead volume, conversion, partner capacity, and ROAS assumptions to inform growth strategy, budget allocation, and scale-versus-efficiency tradeoffs.
• Partner with Product to prioritize and guide testing of marketing UX to improve customer conversion.
• Ensure insights from pilots are embedded into ongoing execution.
• Combine cross-channel insights to inform and prioritize growth investment.

Skills

Performance marketing

Vendor management

Channel scaling

Insurance knowledge

Analytical skills

Project management

Travel willingness

Job description

Experian is seeking a Senior Director of Demand Generation (Remote) to lead cross-channel demand generation for the Insurance segment, guiding experimentation and working with analytics and product teams to drive measurable, scalable growth. You will manage a team, set budgets, optimize channels, and partner with stakeholders across marketing and sales to maximize ROAS.

This full-time role offers a competitive compensation package and flexible work options, including remote work and travel as