Growth & Demand Gen Director (Remote)

Experian Health; Costa Mesa (CA); Remote; USD 176,036 - 316,865; Full time

Benefits offered by this job

Bonus plan

Medical, dental, vision

401(k) matching

Life and disability insurance

Flexible work environment (remote/hyb/

12 paid holidays

Family leave

Job summary

Experian is seeking a Senior Director of Demand Generation to lead cross‑channel demand generation efforts and optimize the Insurance growth strategy in a remote capacity. You will manage a team, guide experimentation, and partner with analytics and product teams to deliver measurable impact.

You will direct budget allocation, build scalable pilots, and drive data‑driven decisions across channels to improve targeting, lead scoring, and conversion rates while reporting to the VP, Insurance

Qualifications

• 10+ years of experience in performance marketing or growth.
• Experience managing vendor relationships.
• Experience launching and scaling new channels.
• Knowledge of personal lines insurance industry and competitive landscape.
• Demonstrated analytical and project management skills.
• Minor travel required.

Responsibilities

• Evaluate and pilot new acquisition channels with channel owners.
• Design structured test‑and‑learn frameworks for exploratory channels.
• Build channel pilot plans and strategy, success criteria, and scale or kill recommendations.
• Build documentation, plans, and enablement materials to grow successful pilots.
• Manage a large marketing portfolio spanning multiple channels and partners driving to Experian Insurance.
• Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling.
• Set direction on budget allocation, pacing frameworks, and performance diagnostics.
• Standardize processes and operating rhythms across channels.
• Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring; promote optimization of decision systems, including routing and bidding logic; translate funnel and cohort insights into relevant recommendations; manage demand forecasting and scenario planning across channels, connecting spend, lead volume, conversion, partner capacity, and ROAS assumptions to inform growth strategy, budget allocation, and scale‑versus‑efficiency tradeoffs.
• Partner with Product to prioritize and guide testing of marketing UX to improve customer conversion.
• Ensure insights from pilots are embedded into ongoing execution.
• Combine cross‑channel insights to inform and prioritize growth investment.

Job description

Experian is seeking a Senior Director of Demand Generation to lead cross‑channel demand generation efforts and optimize the Insurance growth strategy in a remote capacity. You will manage a team, guide experimentation, and partner with analytics and product teams to deliver measurable impact.

You will direct budget allocation, build scalable pilots, and drive data‑driven decisions across channels to improve targeting, lead scoring, and conversion rates while reporting to the VP, Insurance