Remote Senior Direct-Response Creative Strategist

Think Advertising Jobs; Miami (FL); On-site; USD 56,000 - 2,232,000; Full time

Benefits offered by this job

Equity discussion for top performers

Profit-sharing conversations

Mentorship from operators

Direct exposure to founders

Job summary

Regional Client is seeking a Senior Direct Response Creative Strategist to own the brand's direct response ad creative in a full-time remote role focused on health and supplements. You will work directly with founders and operators, crafting winning angles, briefs, and scripts while scaling creative output.

You will learn from top performers who have scaled brands to 8-9 figures, with strong upside through equity conversations and performance incentives.

Qualifications

• 4+ years in direct response creative strategy, with hands-on experience in health, wellness, or supplements specifically.
• You've produced at least one ad that crossed $100k in spend in a single month
• Fluent in Meta Ads Manager across every metric that matters: CPA, nCPA, hook rate, CTR, AOV, RPV, cohort data
• You know how to use GetHooked, AdSpy, and the Meta Ads Library as real research tools - not things you've just logged into
• Your background is in video and direct response. You understand what makes a VSL or native ad convert at scale. This is not a UGC role.
• Experience managing and developing junior strategists - giving feedback, assigning work, and raising the bar on output quality
• You thrive in lean, fast environments where the standard is performance, not process

Responsibilities

• Own creative strategy for the brand - angle ideation, market research, brief development, script writing, and ad account analysis
• Produce 15 briefs per week across multiple product lines and funnels
• Lead daily research using GetHooked, AdSpy, and the Meta Ads Library to find fresh angles before they saturate
• Review and quality-check briefs from junior strategists - you're the senior creative voice on the team
• Collaborate with editors through Asana and Frame.io to make sure production runs tight and fast
• Bridge the gap between media buying and creative by reviewing live performance data and feeding learnings back into new concepts
• Over time, build out your own creative pod with direct reports - essentially running your own business inside the business

Skills

Direct response strategy

Leadership experience

Meta Ads proficiency

Performance mindset

Tools

GetHooked

AdSpy

Meta Ads Library

Job description

Regional Client is seeking a Senior Direct Response Creative Strategist to own the brand's direct response ad creative in a full-time remote role focused on health and supplements. You will work directly with founders and operators, crafting winning angles, briefs, and scripts while scaling creative output.

You will learn from top performers who have scaled brands to 8-9 figures, with strong upside through equity conversations and performance incentives.