Remote Senior Diagnostics Marketing Lead

Ladders; United States; Remote; USD 105,000 - 168,000; Full time

Benefits offered by this job

Total Rewards program

Career growth opportunities

Supportive work culture

Job summary

Ladders seeks a Senior Marketing Manager, Diagnostics to lead the U.S. diagnostics portfolio marketing strategy and execution, with a focus on accelerating adoption and commercial performance. This remote role targets US-based candidates and partners with sales for value proposition, pricing, and go-to-market plans.

Responsibilities include developing annual plans, driving market adoption, and supporting product launches, while monitoring trends and performance metrics to guide growth decisions.

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, Microbiology, or a related field.
• 5+ years of experience in marketing, product management, or commercial roles in life sciences or healthcare.
• Experience developing value propositions and messaging.
• Direct customer engagement through site visits and industry events.
• Proven track record supporting pricing and commercial strategies.
• Ability to analyze market data and provide actionable insights.
• Strong written and verbal communication skills.

Responsibilities

• Develop and execute annual marketing plans for the U.S. diagnostics portfolio
• Drive market adoption and commercial success of diagnostics solutions
• Create pricing and commercial strategies to enhance profitability and growth
• Craft tailored value propositions and messaging for healthcare customers
• Monitor market trends and competitive activities to identify growth opportunities
• Collaborate with sales teams to prioritize target accounts and adoption strategies
• Support product launch campaigns and track marketing performance metrics

Skills

Marketing

Product management

Healthcare industry knowledge

Pricing strategies

Communication skills

Market analysis

Education

Bachelor's degree in Marketing, Business, Life Sciences, Microbiology, or a related field

Job description

Ladders seeks a Senior Marketing Manager, Diagnostics to lead the U.S. diagnostics portfolio marketing strategy and execution, with a focus on accelerating adoption and commercial performance. This remote role targets US-based candidates and partners with sales for value proposition, pricing, and go-to-market plans.

Responsibilities include developing annual plans, driving market adoption, and supporting product launches, while monitoring trends and performance metrics to guide growth decisions.