Remote Senior Creative Strategist - DTC Furniture

Ethnik Living; Los Angeles (CA); Hybride; MXN 625 000 - 1 041 000; Temps partiel

Résumé du poste

Ethnik Living seeks a Senior Creative Strategist to own performance-driven creative strategies across our home furnishings product categories and digital advertising channels.

You will translate consumer insights and ad data into compelling concepts, guiding execution from idea to final asset while collaborating with Growth, Design, Product, and Branding teams. Strong US-market copywriting and a data-driven mindset are essential.

Qualifications

• 3+ years of hands-on creative strategy experience in DTC e-commerce or performance advertising.
• Proven experience developing creative strategies for US-facing consumer brands.
• Strong understanding of Meta advertising and performance creative best practices.
• Demonstrated ability to develop UGC concepts, scripts, briefs, and testing frameworks.
• Experience collaborating with designers, video editors, and content creators.
• Strong analytical skills and ability to translate advertising data into creative decisions.
• Excellent English writing and speaking with US-market copywriting skills.

Responsabilités

• Own and develop performance-driven creative strategies across product categories and digital channels.
• Guide execution from idea to final asset including hooks, scripts, and storyboards.
• Review and provide feedback on assets; lead production with design, product, and branding teams.
• Analyze campaign performance (hook rate, CTR, CPA, ROAS) and optimize creative approaches.
• Build testing plans for angles, formats, and messaging; conduct competitor and reviews research.

Connaissances

Creative strategy

DTC advertising

Performance analysis

US market copywriting

UGC concepts

Multi-project management

Collaboration with teams

Outils

Meta Ads Manager

GA4

Foreplay

Canva

Shopify Analytics

Adobe Creative Cloud

Frame.io

ChatGPT / AI tools

TikTok Creative Center

Description du poste

Ethnik Living seeks a Senior Creative Strategist to own performance-driven creative strategies across our home furnishings product categories and digital advertising channels.

You will translate consumer insights and ad data into compelling concepts, guiding execution from idea to final asset while collaborating with Growth, Design, Product, and Branding teams. Strong US-market copywriting and a data-driven mindset are essential.