Remote Senior Copy & Brand Storytelling Lead

Grüns; United States; Remote; USD 140,000 - 160,000; Full time

Benefits offered by this job

Bonus

Job summary

Grüns is seeking a Senior Manager of Copy and Brand Storytelling to own and evolve the brand voice across campaigns, launches, social, retail, and partnerships. This remote role offers a base salary of $140,000–$160,000 plus bonus and requires 8+ years in brand storytelling, copywriting, or advertising.

You will guide a Junior Copywriter, develop concepts for TV and digital campaigns, and partner with design, strategy, and legal teams to ensure brand consistency and impact.

Qualifications

• 8+ years of experience in brand storytelling, copywriting, or advertising.
• Senior creative level experience at a CPG brand, agency, or fast-moving environment.
• Portfolio proving conceptual thinking and strong language skills.
• Experience mentoring writers and guiding creative teams.

Responsibilities

• Own and evolve the Grüns voice across campaigns, launches, social, retail, partnerships, and more.
• Manage and mentor our Junior Copywriter, providing direction and feedback.
• Write scripts across TV, social, digital, and brand campaigns.
• Develop campaign concepts, messaging, naming, and brand narratives.
• Partner with the Social Media Manager to concept social-first ideas and recurring content.
• Collaborate with Art Director, Creative Director, and SVP of Brand to develop new brands from scratch.
• Work with Legal to ensure we communicate accurately and avoid legal issues.
• Collaborate with Growth and Ecomm to extend brand storytelling across the site and channels.
• Support partnerships and collaborations with compelling narratives.

Skills

Brand storytelling

Copywriting

Advertising

Mentoring

Job description

Grüns is seeking a Senior Manager of Copy and Brand Storytelling to own and evolve the brand voice across campaigns, launches, social, retail, and partnerships. This remote role offers a base salary of $140,000–$160,000 plus bonus and requires 8+ years in brand storytelling, copywriting, or advertising.

You will guide a Junior Copywriter, develop concepts for TV and digital campaigns, and partner with design, strategy, and legal teams to ensure brand consistency and impact.