Brand Voice Architect & Senior Copy Lead

Grüns; Beaverton (OR); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Bonus

Comprehensive benefits

Job summary

Grüns is seeking a Senior Manager of Copy and Brand Storytelling to own the brand voice across campaigns, launches, social, and retail. You will mentor the Junior Copywriter, craft scripts for TV and digital, and shape brand narratives with close collaboration across design, legal and growth teams.

You’ll partner with senior leaders to launch new brands, steer partnerships, and ensure messaging stays authentic to Grüns’ culture. A strong portfolio and dynamic, fun approach are essential.

Qualifications

• 8+ years of experience in brand storytelling, copywriting, advertising or related creative field.
• Experience operating at a senior creative level within a CPG brand, agency, start-up, or fast-moving environment.
• Strong portfolio demonstrating conceptual thinking and brand voice development.

Responsibilities

• Own and evolve the Grüns voice across campaigns, launches, social, retail and partnerships.
• Manage and mentor the Junior Copywriter with feedback and growth opportunities.
• Write scripts for TV, social, digital and brand campaigns.
• Develop campaign concepts, messaging, naming and brand narratives.
• Collaborate with Social Media Manager on social-first ideas and content.
• Work with Art Director, Creative Director and SVP of Brand on new brands from inception to launch.
• Partner with SVP/VP of Brand on collaborations and partnerships narratives.
• Turn product claims into clear language with Legal review.

Skills

Brand storytelling

Copywriting

Mentoring writers

CPG/brand experience

Job description

Grüns is seeking a Senior Manager of Copy and Brand Storytelling to own the brand voice across campaigns, launches, social, and retail. You will mentor the Junior Copywriter, craft scripts for TV and digital, and shape brand narratives with close collaboration across design, legal and growth teams.

You’ll partner with senior leaders to launch new brands, steer partnerships, and ensure messaging stays authentic to Grüns’ culture. A strong portfolio and dynamic, fun approach are essential.