Remote Senior Brand Strategy & Engagement Lead

Fuze Health Inc.; Accident (MD); Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Dental

Vision

401(k) plan

Group life insurance

AD&D insurance

FSA/HSA

Commuter benefits

STD/LTD

Job summary

Fuze Health Inc. is seeking a Senior Manager, Brand Strategy & Engagement to drive brand positioning, messaging, and integrated marketing narratives across campaigns, digital experiences, events, and audience engagement initiatives.

Reporting to the VP of Marketing, you will partner with Product Marketing, Demand Generation, Digital Experience, Events, and Executive Leadership to translate brand strategy into cohesive experiences for customers and partners.

Qualifications

• Experience in brand strategy and integrated marketing communications.
• Ability to translate brand strategy into audience-centered messaging.
• Strong cross-functional collaboration and storytelling skills.

Responsibilities

• Develop and activate brand positioning for enterprise and business units.
• Create messaging frameworks, value propositions, and audience narratives.
• Ensure consistency of brand messaging across campaigns, digital experiences, events and sales enablement.
• Collaborate with Product Marketing, Sales, Analytics to incorporate research and insights.
• Support campaign development and narrative alignment with Demand Gen and Creative teams.
• Shape conference and event messaging and audience engagement across channels.

Job description

Fuze Health Inc. is seeking a Senior Manager, Brand Strategy & Engagement to drive brand positioning, messaging, and integrated marketing narratives across campaigns, digital experiences, events, and audience engagement initiatives.

Reporting to the VP of Marketing, you will partner with Product Marketing, Demand Generation, Digital Experience, Events, and Executive Leadership to translate brand strategy into cohesive experiences for customers and partners.