Remote Senior Brand Strategy & Engagement Lead

Fuze Health Inc.; Wilmington (VT); Remote; USD 110,000 - 165,000; Full time

Benefits offered by this job

Dental

Vision

401(k) plan

Life insurance

AD&D insurance

FSA/HSA

Commuter benefits

Paid time off

Holidays

Parental leave

Lifestyle allowance

Job summary

Fuze Health Inc. is seeking a Senior Manager, Brand Strategy & Engagement to lead the development and activation of our brand positioning and campaign narratives.

You will translate strategy into messaging across digital experiences and events, collaborating with product marketing, demand generation, and executive leadership to drive audience-centered initiatives. Reporting to the VP of Marketing, you will partner with Product Marketing, Sales, and Analytics to incorporate research and

Qualifications

• Experience shaping brand positioning and messaging across campaigns.
• Ability to translate complex concepts into clear marketing narratives.
• Collaborative across Marketing, Product Marketing, Sales, and Analytics.

Responsibilities

• Develop and refine enterprise and business unit positioning.
• Create messaging frameworks and value propositions.
• Ensure consistency across brand messaging and customer communications.
• Translate customer and market insights into messaging strategies.
• Partner with Product Marketing, Sales, Analytics on research and performance insights.
• Support integrated campaign development and audience engagement.

Skills

Brand strategy

Audience narratives

Campaign activation

Messaging frameworks

Cross-functional collaboration

Thought leadership

Job description

Fuze Health Inc. is seeking a Senior Manager, Brand Strategy & Engagement to lead the development and activation of our brand positioning and campaign narratives.

You will translate strategy into messaging across digital experiences and events, collaborating with product marketing, demand generation, and executive leadership to drive audience-centered initiatives. Reporting to the VP of Marketing, you will partner with Product Marketing, Sales, and Analytics to incorporate research and