Remote Brand Strategy & Engagement Lead

Fuze Health Inc.; Hartford (CT); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Dental insurance

Vision insurance

Medical plans

401(k) retirement savings plan

Life insurance

Job summary

Fuze Health Inc. seeks a Senior Manager, Brand Strategy & Engagement to drive brand positioning and integrated narratives across campaigns, digital experiences, events, and audience engagement initiatives.

Reporting to the VP of Marketing, you will translate strategy into audience-centered messaging, partner with Product Marketing, Sales, and Analytics, and help shape campaigns that elevate brand priorities across channels.

Qualifications

• Develop positioning and messaging aligned to business priorities.
• Translate complex concepts into audience-centered messaging.
• Collaborate with Product Marketing, Sales, Analytics to inform messaging.

Responsibilities

• Partner with the VP of Marketing to develop enterprise and business unit positioning.
• Develop messaging frameworks, value propositions, and audience narratives.
• Ensure consistency and alignment across brand messaging and customer-facing communications.
• Translate customer, market, and sales insights into messaging implications.
• Build persona frameworks to support marketing strategy and activation.
• Collaborate with Product Marketing, Sales, and Analytics to incorporate research and insights.
• Support integrated campaign development and messaging alignment with Demand Generation and Creative teams.
• Shape campaign narratives and audience engagement across channels.
• Ensure messaging consistency across digital experiences, events, and thought leadership initiatives.
• Contribute to strategic storytelling across integrated marketing efforts.
• Align event experiences with campaign messaging and brand priorities.
• Develop scalable messaging frameworks and brand standards.

Skills

Brand strategy

Messaging frameworks

Campaign development

Cross-functional collaboration

Stakeholder alignment

Job description

Fuze Health Inc. seeks a Senior Manager, Brand Strategy & Engagement to drive brand positioning and integrated narratives across campaigns, digital experiences, events, and audience engagement initiatives.

Reporting to the VP of Marketing, you will translate strategy into audience-centered messaging, partner with Product Marketing, Sales, and Analytics, and help shape campaigns that elevate brand priorities across channels.