Remote Senior Brand Strategy & Engagement Lead

Fuze Health Inc.; Butlerville (IN); On-site; USD 141,000 - 177,000; Full time

Benefits offered by this job

Dental plan

Vision plan

401(k) plan

Life insurance

AD&D insurance

FSA/HSA

Commuter benefits

Paid parental leave

Job summary

Fuze Health is seeking a strategic marketer to partner with the VP of Marketing and cross-functional teams to shape positioning, messaging, and audience narratives that align with business priorities. You will translate insights into actionable personas, ensure consistency across brand communications, and collaborate with Product Marketing, Sales, and Analytics to drive integrated campaigns.

The role focuses on audience-centric storytelling, campaign development, and alignment across digital,

Responsibilities

• Partner with the VP of Marketing and cross-functional stakeholders to develop and refine enterprise and business unit positioning
• Develop messaging frameworks, value propositions, and audience narratives aligned to business priorities
• Ensure consistency and alignment across brand messaging and customer-facing communications
• Translate complex business concepts into clear, compelling, audience-centered messaging
• Synthesize existing qualitative and quantitative insights into actionable audience personas and segmentation frameworks
• Translate customer, market, and sales insights into implications for messaging and marketing narratives
• Build persona frameworks to support marketing strategy, messaging, and integrated activation
• Partner with Product Marketing, Sales, and Analytics to incorporate existing research, customer feedback, and performance insights
• Partner with Demand Generation, Product Marketing, and Creative teams to support integrated campaign development and messaging alignment
• Help shape campaign narratives and audience engagement approaches across channels
• Ensure messaging consistency across digital experiences, events, sales enablement, and thought leadership initiatives
• Contribute to strategic storytelling across integrated marketing efforts
• Collaborate with Event Marketing to align event experiences and activations with campaign messaging and brand priorities
• Support thematic development and messaging consistency for conferences, executive engagements, and customer events
• Help ensure consistent audience experiences across physical and digital engagement channels
• Serve as a connector across Marketing, Product Marketing, Events, Digital, and Sales teams
• Coordinate with external agencies and partners as needed
• Support development of scalable messaging frameworks, campaign processes, and brand standards
• Contribute to an integrated and audience-focused marketing approach

Job description

Fuze Health is seeking a strategic marketer to partner with the VP of Marketing and cross-functional teams to shape positioning, messaging, and audience narratives that align with business priorities. You will translate insights into actionable personas, ensure consistency across brand communications, and collaborate with Product Marketing, Sales, and Analytics to drive integrated campaigns.

The role focuses on audience-centric storytelling, campaign development, and alignment across digital,