Remote Senior Brand Designer - Equity & PTO

Huckleberry Labs; Yorktown (VA); Remote; USD 135,000 - 160,000; Full time

Benefits offered by this job

Equity

Unlimited PTO

Health

Vision

Dental

Paid parental leave for primary and/or

401k match

Job summary

Huckleberry Labs seeks a Senior Brand Designer to define and evolve the company’s visual identity across product and marketing channels. You’ll work with the Creative Director and partners in Marketing, Product, and Engineering to build a brand system that remains distinctive and flexible for websites, apps, campaigns, and paid media.

This hands-on role requires ownership, a strong eye for typography, color, layout, and motion, and the ability to prototype in Figma while guiding external

Qualifications

• Minimum of 8 years of experience in visual design, in-house or in an agency setting.
• Strong understanding of typography, color, layout, composition, and visual hierarchy.
• A creative focus on visual design across surfaces such as web, mobile product, digital campaigns, video, and print.
• A passion for branding, demonstrated through a portfolio across contexts, with a focus on brand systems.
• Experience working with motion designers to conceptualize and build motion as part of a broader brand system.
• Strong communication skills and the ability to collaborate with designers and non-designers alike.
• A curiosity to stay current with evolving design tools and techniques, balanced with a desire to develop an original, opinionated visual point of view.
• A track record of collaborating with design, marketing, and business partners to translate project needs into thoughtful design decisions.
• An ability to balance multiple projects, independently prioritize work in a fast-paced environment.
• Proactive, self-directed work style and ability to operate independently on a small team.
• Thoughtful, collaborative, and high-quality in your approach to the work.

Responsibilities

• Partner with Product, Marketing, and Engineering to create a cohesive brand experience across app, Store, huckleberry.com, campaigns, paid media, lifecycle, content, and other brand touchpoints.
• Maintain and expand a flexible brand system that scales with the needs of the business.
• Collaborate with the Creative Director to define how Huckleberry's visual identity is expressed across experiences and channels.
• Act as a champion for the brand, helping establish a consistent and distinctive point of view across the organization.
• Partner with Product Design to bring the brand into the product experience, not just the marketing around it.
• Brief and collaborate with external partners across illustration, motion, video, and agency engagements to execute high-quality work.
• Design through iteration, experimentation, audience insights, and performance data to understand what resonates with families.
• Ensure consistency across marketing channels while identifying opportunities to evolve and expand the capabilities of our visual system.
• Be an active participant in design at Huckleberry, providing thoughtful feedback across Marketing, Product, and Design teams.

Skills

8+ years design

Typography

Color theory

Layout

Visual hierarchy

Brand systems

Motion design collaboration

Communication

Design tools

Figma

Tools

Figma

Job description

Huckleberry Labs seeks a Senior Brand Designer to define and evolve the company’s visual identity across product and marketing channels. You’ll work with the Creative Director and partners in Marketing, Product, and Engineering to build a brand system that remains distinctive and flexible for websites, apps, campaigns, and paid media.

This hands-on role requires ownership, a strong eye for typography, color, layout, and motion, and the ability to prototype in Figma while guiding external